Biznology

DECEMBER 4, 2019

Podcast: Play in new window | Download. The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. We examine three different articles that touch on various B2B marketing aspects in this podcast.

Social Media 156

Social Media Dwell Media B2B 156

Contently

OCTOBER 5, 2020

Sure enough, e-book downloads increased and webinar registrations gradually started to jump to 700-800 on average. Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages. All without needing to do any extra outreach over email or other channels.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Top Rank Marketing

MARCH 25, 2024

The approach is guided by personas, which often span verticals, functions, or buying committee roles. These might range from signing up for a newsletter to downloading an asset to signing up for a demo. A company’s SEO content strategy should be built around this core distinction.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Outbrain

OCTOBER 30, 2019

Download the Guide. What to Expect from “The Performance Marketer’s Guide to Navigating Native” If you haven’t hit the Download button just yet, here’s a preview of 5 industry insights featured in the guide. Download Now. That’s what the The Performance Marketer’s Guide to Navigating Native is here for.

ROAS 24

ROAS Paid Search Agency Advertising Agencies CPC 24

Webbiquity

MAY 25, 2021

Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out. If you’re a product marketer who wants people to download your new app or buy your products, is TikTok right for you? But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Matchcraft

JANUARY 20, 2023

With 2022 behind us, we took the opportunity to compile fourth quarter trends for CPC and CTR across key verticals. Additionally, these categories serve as an indicator of verticals demonstrating strong performance. Download a copy of the MatchCraft PPC Trends Q4 2022 The post PPC Trends for Q4 2022 appeared first on MatchCraft.

Cost Per Click 52

Cost Per Click PPC Trends CPC 52

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. There are a lot of companies competing in the vertical and the scope for growth is limited. It makes a lot more business sense to test the demand for a product or service first within the vertical.

Training 214

Training Planning Work Management Marketing Management 214

Martech

JANUARY 26, 2023

Click here to download! Strategy and product roadmap Do you have other clients in my vertical? Our latest report Enterprise Call Analytics: A Marketer’s Guide is available for download here The post 37 questions to ask call analytics vendors during the demo appeared first on MarTech.

Marketing Automation Services 111

Marketing Automation Services Enterprise Management Work Management Marketing Management 111

Tomorrow People

FEBRUARY 2, 2018

Phase: Research Who’s involved : Project sponsor, project lead, thought leaders, sales, vertical owners Duration: A full day Goal: Three things: Buyer personas, verticals, messaging and value proposition. Make sure you’ve got your sales and vertical teams there to answer any questions. No detail is too small.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

SmartBug Media

MAY 24, 2021

Measurable: Set goals that can be measured, such as “Get 100 content downloads.”. One of the hottest trends for SaaS companies in 2021 is incorporating a vertical focus. A vertical focus is much different—it is persona-based and product-specific. Attainable: Make sure your goals are realistic and competitive.

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

Sprout Social

DECEMBER 7, 2021

Vertical video content will become the norm. Kevin Vicker , Social Media and Online Reputation Specialist at Children’s Hospital of Colorado, predicts that vertical video will become the standard format in 2022. This stunt, along with a few others, doubled the app’s weekly downloads on a $35 budget.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Webbiquity

NOVEMBER 17, 2022

Here are five common types of landing pages: Squeeze page: A squeeze page captures a visitor’s email address, usually in exchange for providing them with gated content or a free download. Browsers have also gotten better at rendering HTML consistently across platforms and operating systems. Better, but not perfect.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). It saw a new generation of purpose-built CDP systems for vertical industries and personalized messaging. There was a sharp drop in new CDP funding. Acquisitions.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Martech

JANUARY 6, 2022

Click here to download! What match rate can we expect, given our vertical market and database size? Do you have other clients in our vertical? Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Vendors 102

Tomorrow People

FEBRUARY 2, 2018

Phase: Research Who’s involved : Project sponsor, project lead, thought leaders, sales, vertical owners Duration: A full day Goal: Three things: Buyer personas, verticals, messaging and value proposition. Make sure you’ve got your sales and vertical teams there to answer any questions. No detail is too small.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Confessions of a B2B Marketer

MARCH 2, 2023

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR?

Verticals 52

Verticals Outreach B2B Sales Linkedin 52

Martech

FEBRUARY 28, 2022

Click here to download! Do you have other clients in our vertical? Explore platform capabilities from vendors like Sitecore, Optimizely, Pantheon, WordPressVIP and more in the full MarTech Intelligence Report on digital experience platforms. Can we pick up the phone to report problems? What kind of professional services are available?

Digital Experience Platform 92

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 92

Litmus

APRIL 13, 2021

Download the report ?. Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service. Vertical Response. Download the free report ?. Plus, hear from some of the actual ESPs themselves. TouchBasePro.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Martech

JUNE 23, 2022

Use the verticals they’re researching. It isn’t just one vertical that’s affected, this is relevant to all advertisers. Vertical ads are a good option when trying to reach the Workday Consumer at the bottom of the funnel. Vertical ads are different for each category or industry.

Top of Funnel 79

Top of Funnel Campaigns Funnel Advertising Work Management 79

Pam Didner

SEPTEMBER 13, 2022

Vertical segments. By doing so, you can easily see usage data and analytics, including: Content downloads. Or, you can even calculate the overall cost per download: . total content budget/total downloads = content/per download. Product names. Target audiences. Territories/regions. Authorships. Content descriptions.

ROI 91

ROI Effectiveness Planning Content Marketing 91

ClickZ

JUNE 19, 2023

Google Analytics 4 puts event tracking front and center, empowering businesses to monitor a range of user interactions, from video engagement to file downloads. This method gives you the ability to understand your marketing, content, and website performance operations at a granular level.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). Click here to download!

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Martech

FEBRUARY 2, 2023

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Do you have other clients in our vertical? Dig deeper: What is a conversion optimization platform? Can we pick up the phone to report problems? Get MarTech!

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

Martech

SEPTEMBER 24, 2021

The ICP should consider relevant account characteristics including industry/vertical, size (both employee number and annual revenue), budget, geography and technology used. API integration may incur additional charges, generally on a per-call basis for each data download. Click here to download! Data enrichment.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

Heinz Marketing

FEBRUARY 17, 2021

Industry or Vertical nurture. Again, if your database has enough information on different verticals of your target audience, this is a nurture track you can use to speak differently to each vertical. The prospect wouldn’t have any context or even remember they downloaded the content since it is viewed on 3 rd party sites.

Top of Funnel 131

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 131

Televerde

JANUARY 11, 2021

Include pain points and verticals as categories on your menu to bring back lost leads. Make some of your customer resources public like resource centers, tutorials, FAQs, and downloads to show what you offer customers. For email subscribers, develop a new automated journey with relevant content for their vertical.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Martech

JULY 28, 2022

Does the vendor specialize in a particular channel, vertical or campaign objective? Download the MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide. What different kinds of data (e.g. How does the platform monitor integration successes and/or failures.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Vendors 83

Launch Marketing

AUGUST 25, 2021

Regardless of the industry or vertical, new products most often stem from pain points. Download it now. There may be many reasons behind why you created your new product, but your audience might not know. It has become more common for brands to craft an “origin story” that highlights what their product is and why they developed it.

Product 133

Product B2B FAQ Verticals 133

Porch Group Media

NOVEMBER 17, 2021

Download the free report to access all the latest mover trends and statistics. Download the Free Report for More Insights into the Profile of Today’s Mover. Download the Free Report for More Insights into How Today’s Mover Spends. Download the Free Report for More Insights into How Today’s Mover Feels. Key Findings.

First-Mover Advantage 64

First-Mover Advantage Trends Verticals Statistics 64

BOP Design

JUNE 24, 2020

The flipbook style resources on the resource center takes unnecessary steps out of the conversion process and allows visitors to view content within the page without downloading or opening another browser tab. The dark motif resonates well with law enforcement and military decision-makers—the top two target verticals.

Marketing Agencies 2 109

Marketing Agencies 2 Design Enterprise Management Work Management 109

Martech

MARCH 7, 2022

Click here to download! What file types can be uploaded and downloaded, but aren’t officially supported? Do you have other clients in my vertical? Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms.

Digital Asset Management 82

Digital Asset Management Work Management Marketing Automation Services Marketing Management 82

Outbrain

AUGUST 14, 2021

Vertical Mobile Advertising. The world has gone vertical, and it’s more important than ever for advertising to adapt to this trend. The vertical 9:6 ratio is here to stay, already filling 75% of the screen and 100% when tapped to full. Facebook and YouTube have adopted the ratio for mobile viewers too. Interactive Video.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Salesforce Marketing Cloud

JUNE 30, 2022

Leads can be generated when a consumer downloads a piece of content, signs up for a free trial, or creates an account for a free product, for example. A passive lead is someone who provides contact info to download an ebook but hasn’t expressed other interest. It was simple — just shortening the vertical length of the form.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

Seismic

JUNE 13, 2023

Pre-meeting activities such as sales training and coaching ensure that reps are fluent in your organization’s narrative, as well as how to pitch different verticals and use cases. Users can leverage Dynamic Variables related to content views and downloads by reps and clients to mitigate misuse and improve traceability.

Effectiveness 52

Effectiveness Marketing Analytics Tools API Verticals 52

Martech

MARCH 1, 2022

Click here to download! Does the vendor specialize in a particular channel, vertical or campaign objective? Know how your customers interact with your advertising today and into the future. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report.

Marketing Attribution 111

Marketing Attribution Work Management Marketing Management Vendors 111

Porch Group Media

DECEMBER 6, 2022

Luci: V12 has already driven some really powerful changes in the home retail vertical. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. On the flip side, this home retailer is another interesting vertical that’s more about maintaining the home on a do-it-yourself basis.

First-Mover Advantage 52

First-Mover Advantage Planning Verticals Case Studies 52

Martech

JUNE 17, 2022

Click here to download! What match rate can we expect, given our vertical market and database size? Explore platform capabilities from vendors like Acxiom, Experian , Infutor, Merkle and more in the full MarTech Intelligence Report on identity resolution platforms. How do you validate the accuracy of your deterministic matches?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98