Martech

JULY 28, 2022

If you have determined an MPM system makes sense for your business, here’s 20 questions to ask vendors: What platform hosting options are available (SaaS/cloud/on premise)? Does the vendor specialize in a particular channel, vertical or campaign objective? If so, will the vendor commit to limits on annual increases?

Enterprise Management 83

Enterprise Management Work Management Marketing Management Vendors 83

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs? Click here to download! Use the following list to help you. Learn more here.

Marketing Automation Services 111

Marketing Automation Services Marketing Management Vendors Marketing Automation 111

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

Martech

JUNE 17, 2022

For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create and prioritize your list of identity resolution use cases, from essential to not necessary. Click here to download!

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without. Click here to download!

Account Based Marketing 107

Account Based Marketing Marketing Automation Services Marketing Management Vendors 107

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Narrow your list down to those vendors that meet your criteria. This is an individual preference, however be sure to give the same list of capabilities to each vendor to facilitate comparison. Click here to download!

Enterprise Management 102

Enterprise Management Work Management Marketing Management Vendors 102

Martech

FEBRUARY 28, 2022

Does the vendor seem to understand our business and marketing needs? Explore platform capabilities from vendors like Sitecore, Optimizely, Pantheon, WordPressVIP and more in the full MarTech Intelligence Report on digital experience platforms. Click here to download! What new features are the vendor considering?

Digital Experience Platform 93

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 93

Martech

MARCH 1, 2022

Does the vendor seem to understand our business and our marketing needs? Click here to download! Here are 19 questions to ask each vendor that will help you narrow the field: What platform hosting options are available (SaaS/cloud/on premise)? Does the vendor specialize in a particular channel, vertical or campaign objective?

Marketing Attribution 110

Marketing Attribution Work Management Marketing Management Vendors 110

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Narrow your list to those vendors that meet your criteria.

Enterprise Management 77

Enterprise Management Marketing Management Vendors RFP 77

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Martech

MARCH 4, 2022

Does the vendor seem to un that derstand our business and our marketing needs? Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Click here to download! Are they showing us our “must-have” features?

Marketing Management 93

Marketing Management Vendors Analytics Ideal Customer Profiles 93

Martech

MARCH 9, 2022

Does the vendor seem to understand our business and our marketing needs? Click here to download! The post 37 questions to ask call analytics vendors during the demo appeared first on MarTech. Are they showing us our “must-have” features? Phone numbers. Do you offer both local and toll-free numbers?

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Work Management Marketing Management 86

Martech

MARCH 7, 2022

Does the vendor seem to understand our business and our marketing needs? Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Click here to download! Are they showing us our “must-have” features? Integrations.

Digital Asset Management 82

Digital Asset Management Work Management Marketing Automation Services Marketing Management 82

Webbiquity

AUGUST 18, 2020

Give visitors a virtual briefcase that lets them download anything they see. Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

MARCH 3, 2022

Does the vendor seem to understand our business and our marketing needs? Click here to download! The post 32 questions to ask sales enablement vendors during a demo appeared first on MarTech. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Onboarding.

Work Management 83

Work Management Marketing Management Vendors Paid Search Agency 83

Bionic

APRIL 15, 2021

Advertising vendor bill reconciliation and payment just got a lot easier with Bionic’s new Finance Tab. Managing vendor bills can be a nightmare. Advertising agencies have a difficult challenge in managing vendor bills. Hundreds of vendors are each submitting dozens of bills throughout every month. Bills get under-paid.

Vendors 52

Vendors Advertising Agencies Paid Search Agency Ad Agencies 52

ViewPoint

NOVEMBER 8, 2017

You can read more about this topic by downloading “Point C: From Chaos to Kickass” here. Think of the opportunity inherent in this longer-term approach to B2B sales lead generation? Lead nurturing substantially increases the number of leads from marketing programs and increases marketing sourced revenue. How does your company stack up?

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

NetLine

NOVEMBER 10, 2020

What does it take to properly qualify a lead generation vendor? . We’ve talked about how to find the best B2B vendor before, but when it comes to demand gen, there’s an entirely different set of questions that need to be asked (although The 6 C’s of Vendor Evaluation are quite relevant in this conversation).

Vendors 59

Vendors Lead Gen Sales Qualified Leads Eye-Tracking 59

Everything Technology Marketing

SEPTEMBER 30, 2013

How do marketers evaluate marketing automation vendors? We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. But what are the current trends, challenges, and success factors for marketing automation? Enjoy the report!'

Marketing Automation Services 100

Marketing Automation Services Marketing Report Marketing Automation Automation 100

Customer Experience Matrix

APRIL 2, 2015

You can download the slide decks from the MarTech Slideshare channel.) If that happens – and the jury is very much out – then best of breed would make sense for many more companies, especially if best of breed vendors can build in enough automation that high user skills are also not required to benefit from their systems.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Most interesting vendors Writer.

Marketing AI 89

Marketing AI Work Management Marketing Management Vendors 89

Webbiquity

MARCH 1, 2022

.” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. Vendor content is attracting more visitors per account. Download the full report from PathFactory to get all of the details about trends in content distribution, consumption, and binging.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Customer Experience Matrix

MARCH 9, 2020

The CDP Institute just published a report on the CDP Industry in Europe (download here ). This showed especially fast growth in Europe, with a year-on-year increase of 74% in the number of European vendors and 80% in European CDP employment, compared with growth outside of Europe of 38% in vendors and 59% in employment.

Work Management 177

Work Management Marketing Management Vendors Paid Search Agency 177

Customer Experience Matrix

FEBRUARY 3, 2020

The CDP Institute published its semi-annual Industry Update report today, which you download here for free. Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Download our buyer’s guide today and learn everything you need to know. Looking for a CDP?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

LeanData

JULY 13, 2020

March 19, 2020 — LeanData, the leading provider of Revenue Operations solutions, was named the leading vendor for Lead-to-Account Matching and Routing in TOPO Research’s annual sales and marketing technology reports. To download the full reports: TOPO Sales Technology Report 2019 . SUNNYVALE, Calif., Media Contacts: .

Work Management 52

Work Management Marketing Management Vendors Leads 52

Customer Experience Matrix

JANUARY 17, 2011

set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Click here to download a sample of the format. Vendor names have been replaced with football teams and the specific details are excluded. The Chosen?) Yes, I know these need some reformatting.)

Marketing Automation Services 120

Marketing Automation Services Sample Comparison Vendors 120

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Click here to download! Based on our discussions with vendors, we expect to see more innovation in this arena in the coming years.

Marketing AI 90

Marketing AI Enterprise Management Features Marketing Management 90

KoMarketing Associates

FEBRUARY 24, 2014

The full survey will be available for download in March. Also be sure to check out Dianna Huff’s latest post, “ Survey Says: Testimonials Give B2B Vendors Credibility ” as she looks at another interesting finding from our 2014 B2B Web Usability Report.

Vendors 120

Vendors Customer Surveys B2B Search Engine Marketing 120

Valasys

APRIL 24, 2019

As organizations are focused heavily on core competencies and keys to success it has led to an increase in outsourcing to vendors for certain business functions who work better, faster, or cheaper. Download Now. As the number of supplier relationships grows, so grows the amount of risk.

Work Management 40

Work Management Vendors Efficiency Organization 40

Marketing Insider Group

JANUARY 8, 2024

Depending on your team’s specific skill level, you’ll want to incorporate vendor-provided materials, custom training programs, and practical projects to practice the skills learned. Download Sagefrog’s 2024 Marketing Mix Report to discover more B2B marketing tips and trends to expect in the year ahead.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260