Marketing Insider Group

MARCH 2, 2021

Competitor analysis involves identifying what topics and which types of content are missing from your website. Finding holes in your strategy and filling them with quality content will strengthen your SEO, build your website authority, and attract new leads and customers to your business. Quick Takeaways. Source: CoSchedule.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Optinmonster

JULY 28, 2022

Traffic is simply how many people visit your website or social media profiles. Here’s how to calculate your website conversion rate. The easiest way to track your website traffic, conversions, and revenue is with an analytics plugin like MonsterInsights. That means you have no way of knowing how your website visitors got there.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Contently

DECEMBER 13, 2022

It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. Content created simply to bring in impressions on your website isn’t beneficial in the long run.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Keyword cannibalization happens when you have multiple pages or blog posts on your site that target the same keyword.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Lead Liaison

MARCH 2, 2023

For example, scanning a QR code with your phone might open a URL in your phone’s web browser. QR codes let people use their smartphones to conveniently and quickly link to your opt-in page. This includes sharing videos, increasing social media engagement, getting app downloads, or sending users to a specific landing page.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Sprout Social

SEPTEMBER 6, 2023

One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. Table of contents: What is a LinkedIn Business Page?

Linkedin 114

Linkedin Effectiveness Ideal Customer Profiles Business 114

CoSchedule

AUGUST 4, 2022

Download Your Optimization Kit Now. Website URL. Your download should start shortly. Or you can download it manually here. Download Now. Historical content optimization is an SEO strategy focusing on optimizing older website content to drive more traffic. Improving the on-page SEO.

Traffic 62

Traffic Tactics Optimization Organization 62

Webbiquity

JUNE 6, 2019

The first thing to address is the “landing page” of your Instagram account. One idea is to hold Story takeovers, which basically means giving certain team players or employees access to your official Instagram page. Another thing worth mentioning is that you can add your URL to your Instagram Stories as well.

Traffic 225

Traffic Marketing Websites B2B Paid Search Agency 225

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. Digital advertising has the most significant chunk of companies’ budgets, followed by social, website, SEO, and mobile marketing. Landing page copywriting. What about results? Goal tracking.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Optinmonster

APRIL 18, 2022

Are you looking for the best way to redirect visitors on your website? In this article, we’ll show you some of the best WordPress redirect plugins to use on your website. Redirection is an important part of maintaining SEO on your WordPress website. Otherwise, visitors and search engines will see a 404 Page not found error.

Best Practices 75

Best Practices Lead Scoring Lead Ranking Terms and Conditions 75

PureB2B

MARCH 28, 2022

Using a content download or ungated piece of media can go a long way with your buyers. Landing Pages. In B2B lead generation, most campaigns direct the prospect to a landing page of some sort, with the goal of gathering more information. URLs – An often-overlooked issue with bad SEO is the use of URLs.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Contently

FEBRUARY 9, 2021

Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land. The other big mistake many marketers make is burying a link to their newsletter in the footer of their website. Some things that have worked well for us: 1.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Hubspot

JULY 30, 2020

Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy. All the page had was text, an image, and a CTA. As far as Facebook landing pages go, this one was great.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

SmartBug Media

SEPTEMBER 29, 2022

Premium Content Downloads. For a user downloading a piece of gated content, such as an e-book, white paper, guide, webinar, or anything of high value, a premium content lead nurture is a natural step and activity within HubSpot workflows. 1: A copy of the guide they downloaded. 1: A copy of the guide they downloaded.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. But first, let’s take a closer look at the value of adding a Twitter landing page to your sales funnel.

Landing Pages 80

Landing Pages Twitter Optimization Template 80

ClickZ

AUGUST 27, 2020

30-second summary: Washington-based iZooto provides technology to help businesses retarget their website visitors with personalized web push notifications. Web push notifications allow companies to leverage their website traffic by sending alerts through a user’s browser or mobile device to past visitors. Landing page URL.

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

Optinmonster

NOVEMBER 20, 2023

From incentivizing first-time buyers to purchase to improving mobile app downloads, there are plenty of promo code examples you can use to improve conversion rates. Learn how to create your first campaign using templates to save time and improve your website’s on-page engagement. And that’s it!

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Hubspot

MAY 30, 2019

Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Identify, build, or refine your campaign's landing pages. Attaching un-engaging landing pages -- or a homepage that generates no leads -- to the campaign. This is not the way to do things.

PPC 101

PPC Template Work Management Marketing Management 101

ConvertKit

DECEMBER 29, 2020

You can make unlimited tweaks and even create different variations to A/B test on your landing pages (which can help increase conversions). You can purchase and download any font you’d like and upload it to your computer to use on Word. To avoid this, you can find royalty-free stock images on websites like Unsplash or Pexels.

Budget Programs 126

Budget Programs Landing Pages Template Amazon 126

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Optinmonster

AUGUST 24, 2023

OptinMonster OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic. TrustPulse TrustPulse is the best social proof tool that displays real-time notifications of recent customer activities, such as: purchases, signups, downloads, reviews, and more!

Email Marketing 59

Email Marketing Marketing Management Tools Conversion 59

Navigate the Channel

APRIL 7, 2023

Use a QR code for one clear purpose and don’t add unnecessary items to your QR code’s landing page Only implement the action you’re encouraging in the QR code. If your QR code’s CTA is “Download PDF” or “scan to enroll in our webinar,” then lead users to a sign-up sheet or a PDF document. Nothing extra.

Tips 65

Tips Landing Pages Mobile Marketing Paid Search Agency 65

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon.

Landing Pages 72

Landing Pages Optimization Template Marketing Analytics Tools 72

Optinmonster

JUNE 23, 2022

For example, let’s say you have a popup on your website offering first-time visitors a coupon for 10% off their first purchase. Over the course of a month, 35 visitors use this coupon to purchase $1200 in product from your website. After you’ve built your campaign , go to the My Account page.

Small Business Marketing 75

Small Business Marketing Marketing Attribution eCommerce Business 75

ConvertKit

NOVEMBER 1, 2021

When you click through, you’ll set it up just like any other product by naming it and customizing the URL—both of which you can edit later. Once you’ve created it, you’ll be able to customize the landing page, checkout page, confirmation page, and receipt email to your liking. Add it to your link page.

Tips 104

Tips Paid Search Agency Curation Youtube 104

Launch Marketing

JANUARY 27, 2021

From the beginning you should define what you are trying to achieve when obtaining clicks to your website or certain landing page. Download the Next-Level Marketing eBook! Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. Change your landing page URL?

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Hubspot

APRIL 23, 2018

What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Optinmonster

APRIL 23, 2020

Exclusive Bonus: Download the SEO Ranking Factors Cheat Sheet to boost your search engine rankings quickly. A Secure and Accessible Website. Page Speed (Including Mobile Page Speed). Page Speed (Including Mobile Page Speed). Domain Age, URL, and Authority. On page 2 of Google. Technical SEO.

Lead Scoring 141

Lead Scoring Lead Ranking SEO Keywords 141

Schubert B2B

FEBRUARY 5, 2019

MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Launch Marketing

MAY 19, 2021

Brand and Website Alignment. The path your audience takes from opening the email to clicking a CTA to arriving at a landing page on your website should be brand aligned and consistent. The layout of your email should be a product of your website design and should emulate your brand. Download it now.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Brandpoint

NOVEMBER 3, 2022

Your website is the digital face of your business, your digital business card. Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. Also upload the release to the newsroom on your website. Human beings are visual creatures.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

ConvertKit

MAY 14, 2021

We think one spot rises above the rest, though—your own website. Creators across every niche are already selling ebooks on their website, and you can get yours set up in ten minutes. Instead, creators should sell ebooks on their website. More money lands in your pocket. 5 creators selling ebooks on their website.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Convince & Convert

AUGUST 8, 2019

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. If 80% seems high, we’re on the same page, so let’s see what else there is. analytics Click To Tweet. Image via RhythmOne.

Branding 152

Branding Brand Identity Marketing Analytics Tools Traffic 152

Convince & Convert

JULY 20, 2017

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience. What about website and app download ads?

Marketing Websites 107

Marketing Websites Landing Pages Marketing Analytics Tools Youtube 107

ConvertKit

NOVEMBER 20, 2020

Not everyone who visits your website or social media profile is immediately ready to buy. Create a free landing page that converts. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Here’s why.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Convince & Convert

MARCH 6, 2015

However, most people who have owned a website for very long know their importance. As content is added or changed on your website, broken links can happen which can lower your rankings and cause people to leave your site. ” (You also have the option of downloading it to Microsoft Excel.). Collect a List of Pages.

SEO 166

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 166