Webbiquity

AUGUST 18, 2020

Give visitors a virtual briefcase that lets them download anything they see. Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Host virtual conferences, trade shows, job fairs, and more. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

APRIL 22, 2024

Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process.

Lead Generation 62

Lead Generation Lead Ranking Tactics Lead Scoring 62

Golden Spiral

NOVEMBER 11, 2016

Once you’ve created your high-value resource, you need to leverage it in your content marketing efforts through a concerted promotional strategy — and then capture those leads through an optimized landing page. Landing pages are an essential component of a successful inbound marketing strategy.

Landing Pages 59

Landing Pages Conversion B2B B2B Thought Leadership 59

Only B2B

JULY 7, 2023

Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing. In exchange, ask for their contact information, including email addresses, when they download or access the content.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

PureB2B

JULY 6, 2022

The type of data you collect can vary, however it usually looks like: Customer information Campaign tagging Social media keywords Landing page interactions Content downloads. The personalized campaigns you run can fit into the overall lead gen planning. Using Data to Personalize Campaigns.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Hubspot

JUNE 26, 2019

Collecting high-quality leads is a major struggle for most marketers -- in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. And even once you've created a fantastic, high-converting landing page, your hard work isn't done. HubSpot All-In-One Marketing.

Lead Generation 76

Lead Generation Sales Qualified Leads Tools Generation 76

Lake One

AUGUST 13, 2020

While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales processes Marketing campaigns Social media platforms Lead generation efforts Email marketing Outreach pitches And More! Source: HubSpot. What is Video Marketing.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Lake One

APRIL 23, 2020

By definition according to HubSpot , marketing automation is a tactic that allows companies to nurture leads through the buyer’s journey using personalized and valuable content. When using platforms like HubSpot, you can pull in nearly every property as a personalization token within your email. Landing Pages.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Optinmonster

DECEMBER 14, 2021

The key to lead generation software is that leads are collected without any ongoing manual work from you. Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address. What Types of Lead Generation Software/Tools Are There? Best Lead Generation Tools.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

PureB2B

JULY 18, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Landing Page Conversion Techniques. Lead Scoring.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

Hubspot

FEBRUARY 10, 2012

But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Because landing pages are so important to lead generation, attention to detail is in order to ensure you have the highest conversion rate possible.

Landing Pages 28

Landing Pages Optimization Lead Ranking Lead Scoring 28

PureB2B

JULY 17, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Landing Page Conversion Techniques. Lead Scoring.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Hubspot

NOVEMBER 3, 2011

This article is an excerpt from our new ebook, An Introductory Guide to Building Landing Pages. To download your free copy of the complete ebook, click here. On any given landing page, the lead-capture form is the most crucial element. Without the form, lead generation simply wouldn't be possible.

Lead Capture 28

Lead Capture Sales Qualified Leads Privacy Policies Leads 28

Hubspot

OCTOBER 11, 2011

The following article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales. You can download the complete, free ebook here. Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all.

Landing Pages 28

Landing Pages PPC Paid Search Agency Conversion Rate 28

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. Need ideas?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Hubspot

OCTOBER 19, 2011

Is your landing page feeling a little under the weather? Let's say its generating a good amount of traffic but failing to turn that traffic into leads. With a little bit of TLC and a few quick fixes, you can nurse your landing page back to health and turn that ailing page into a conversion-optimized, lead generating machine.

Landing Pages 28

Landing Pages Privacy Policies Privacy Lead Capture 28

KoMarketing Associates

JULY 2, 2019

The vast majority of B2B companies use forms as a lead capture mechanism on their websites. For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot. How did they land on this page? . Let me explain. But you also want to know where the person came from.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Vidyard

DECEMBER 4, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. But it isn’t just an effective way to capture—and keep—your visitor’s attention.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

6sense

DECEMBER 10, 2021

Lead disqualification. 5 steps to qualify leads. Create a good lead capture form. Organize leads database. Choose a lead qualification framework. Implement a lead scoring system. 4 best lead qualification tools. A sales qualified lead (SQL). Create a good lead capture form.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Unbounce

APRIL 14, 2020

B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.). But great B2B landing pages do exist.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

Hubspot

JULY 18, 2019

If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. The list we’ve compiled below is of integrations that connect with HubSpot. This isn’t to say these HubSpot integrations don’t also work with other software.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Strategic-IC

DECEMBER 4, 2017

Landing Pages. Landing pages are your prospect’s gateway to your more in-depth content (such as eBooks or webinars) - and your opportunity to turn visitors into leads. Here, prospects receive access to your content in exchange for completing a lead capture form. Related: 4. Related: 5. Related: 7.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Metadata

APRIL 25, 2023

Enable admin permissions for your company’s Facebook page : Next, you’ll need to make sure the right people have Admin access to Facebook. You’ll also need to verify landing page domains. In particular, they’ll probably want to know about site scripts and lead capture workflow.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Hubspot

JULY 15, 2018

Shorten Your Lead-Capture Forms: Think that 20-field form just might have something to do with the low quantity of leads you're generating? An uber-long lead-capture form is one of the quickest ways to scare potential leads away from your landing page and make them question, "Is this offer really worth it?"

Online Lead Generation 46

Online Lead Generation Lead Generation Sales Qualified Leads Generation 46

Hubspot

MAY 29, 2019

HubSpot Meetings. HubSpot Meetings simplifies and automates what used to be a very arduous and often manual process. Fully integrated with HubSpot's free CRM , the Meetings function allows you to: Cut out back-and-forth scheduling emails. HubSpot Meetings also offers the option for group meeting links. Price : Free.

Tools 90

Tools Enterprise Management Best Practices Work Management 90

Optinmonster

MARCH 13, 2024

Use Multiple Tactics to Get Leads Generating quality leads is the #1 priority for most small business owners. If you aren’t generating leads for your website, metrics like website traffic or ranking on the search engine results page don’t mean anything. We’ll cover how to create lead magnets in more detail in just a bit.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Hubspot

AUGUST 13, 2015

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

SnapApp

APRIL 4, 2018

These are the warm leads. These folks usually download a whitepaper, fill out a form or sign up for a newsletter. 3: Sales Qualified Leads (SQLs). . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Landing Page Performance (views and conversions).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

MARCH 16, 2020

Page-Level Targeting: Next, you’ll need a tool that will allow you to create targeted email optin forms for specific website visitors, and then add them to the appropriate email segments. Plus, once your tags are created, you can add them to your OptinMonster campaigns to easily add leads to just the right segment. Sendinblue.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Hubspot

OCTOBER 14, 2011

This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales. Forms are the key to a landing page. Without them, there is nothing for the visitor to do on that page. If advertising a downloadable offer as your CTA, fulfill the request instantly.

Effectiveness 28

Effectiveness Privacy Policies Tips Auto Responder 28

Optinmonster

APRIL 22, 2024

If you want to save time, you can use one of the customer persona templates from sites such as DigitalMarketer or HubSpot. Facebook Audience Insights Facebook Audience Insights offers rich information about 2 groups of people: general Facebook users and people connected to your Facebook Page. Your blog is like a traffic hub.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Hubspot

DECEMBER 1, 2011

Shorten Your Lead-Capture Forms: Think that 20-field form just might have something to do with the low quantity of leads you're generating? An uber-long lead-capture form is one of the quickest ways to scare potential leads away from your landing page and make them question, "Is this offer really worth it?"

Online Lead Generation 28

Online Lead Generation Lead Generation Sales Qualified Leads Generation 28

Hubspot

OCTOBER 23, 2014

2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 10) Post a link to the content on your Company Page.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 17, 2014

Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ). Set up properly, you can actually use your story to entice people to download the CTA.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 3, 2012

After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Your lead generation goal will thank you for it.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28