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Five Tips for Creating Landing Pages That Convert

Webbiquity

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. Lead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them, a.k.a.

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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA).

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

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4 Ways to Build “Stickier” Landing Pages

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA).

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Fire Up Demand Gen and Sales: Best Practices for SaaS Landing Pages 2024

FunnelEnvy

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

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8 High-Converting Lead Generation Landing Page Examples to Inspire Yours

Unbounce

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.