WebMarketCentral

FEBRUARY 1, 2008

Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. WebMarketCentral (WMC): What did you do before Marketing Interactions? Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc.,

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einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

OCTOBER 1, 2007

Ardath Albee , CEO of CRM extension firm Einsof and creator of the Marketing Interactions blog : use customer stories to create meaningful messages for your prospects and apply context to the value your product or service provides.

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Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) For instance, have they come multiple times, hit the download/registration page, but did not submit? Alive and Kicking!

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Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. Stop by and look at the titles (check lists are popular) and join (free) to download. Here’s the problem.

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