Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 17, 2008

Over the past few years the company acquired additional technology from Doubleclick, picking up the SmartPath workflow system and Protagona Ensemble consumer-oriented campaign manager. The theory is each marketer works with certain offers, so their view can be restricted to those offers by letting them work with a handful of cells.

Work Management 120

Work Management Marketing Management Campaigns Allocation 120

Customer Experience Matrix

APRIL 6, 2007

The article also mentions efforts by Google and DoubleClick to create online exchanges for advertising purchases, and suggests these may also face resistance from media companies. Even an amateur cynic would suspect the networks’ real concern is that an auction would result in lower prices. This doesn’t mean auctions are useless.

Advertisements 120

Advertisements Advertising Cable Ad Building 120