Customer Experience Matrix

article thumbnail

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Or will they simply be crushed as giants from related industries introduce their own products? Although Unica, Alterian and SmartFocus have purchased complementary products, these were extensions around the campaign management core. Will they specialize in particular industries to establish a small but profitable niche?

article thumbnail

Aprimo 8.0 Puts a New Face on Campaign Management

Customer Experience Matrix

Over the past few years the company acquired additional technology from Doubleclick, picking up the SmartPath workflow system and Protagona Ensemble consumer-oriented campaign manager. Parts of these have since been incorporated into its product. The company’s most recent major release is 8.0, which came out last November.

article thumbnail

Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

I’ve written about pretty much every variety of online marketing software here or elsewhere and have reviewed dozens of products in depth. If you compare this list of applications with the handful of seemingly integrated products, you’ll see that no product comes close to covering all the bases. The results were a surprise.