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Google Marketing Platform launches new API with enhanced capabilities

Martech

Google Marketing Platform combines the advertising services of DoubleClick with Google’s own advertising and analytics tools in one place. The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. What is Google Marketing Platform?

API 117
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Faster Media Plan Placements and Media Plan Downloads

Bionic

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports. Faster Media Planning. Bionic for Agencies gives you faster media planning and media buying while eliminating errors and establishing a media database.

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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

Google Marketing Platform, on the other hand, offers a collection of tools for businesses to plan, execute, and evaluate a company’s digital marketing campaigns across a range of channels. Combines Google Analytics 360 Suite and the previous DoubleClick advertisement capabilities of Google.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. As mentioned above, Trade Desk integrates with Acquisio, and combined with Doubleclick, my potential Internet reach is almost 100%. Online Display.

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DoubleClick Advertising Exchange – Could Lead To Google / Yahoo / Microsoft Showdown

readwrite

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. ” DoubleClick was reportedly in serious talks with Microsoft about being acquired and later it was rumored that Google also became interested. Difference Between Ad Networks and Ad Exchanges. Other Players.

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How To Find The Money For Content Marketing

Marketing Insider Group

A planned content marketing strategy would provide a platform to share that unused content, reuse and repurpose it in different ways, extending its shelf-life and putting it to use. The average click-through rate of display ads is 0.1% ( DoubleClick ). Borrow Budget From Underperforming Digital Assets. . $1 Don’t believe it?

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

Now, Google plans “to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.”. The browser already “prevents pop-ups in new tabs based on the fact that they are annoying,” Ramaswamy writes. The Criteria for "Bad Ads".