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Google Marketing Platform launches new API with enhanced capabilities

Martech

Google Marketing Platform combines the advertising services of DoubleClick with Google’s own advertising and analytics tools in one place. The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. What is Google Marketing Platform?

API 117
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Faster Media Plan Placements and Media Plan Downloads

Bionic

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports. Faster Media Planning. Bionic for Agencies gives you faster media planning and media buying while eliminating errors and establishing a media database.

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Programmatic Advertising Glossary & Brief History

Digilant

Advertisers now buy media across a vast range of different sites. DMPs can help tie all that activity and resulting campaign and audience data together in one, centralized location and use it to help optimize future media buys and ad creative. SSPs are sometimes referred to as yield-optimization platforms. billion in 2007).

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Doubleclick. Millenial Media. calculators, and pencil erasers. Online Display.

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6 mobile marketing trends you need to know about

Biznology

According to DoubleClick research , when a page takes more than three seconds to load, the bounce rate escalates to 53 percent. One of many digital marketing tips that can help you find success is ensuring you optimize your website for mobile. This means much more than just cleaning it up, it also means paying close attention to load time.

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When Did Programmatic Advertising Start: A History Lesson

Rev

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1

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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

A history lesson: Google AdWords and DoubleClick. Next on the agenda is DoubleClick, which Google bought for $3.1 Plus, with the launch of Analytics, the constant developments of DoubleClick, it has kept striving for supremacy. Likewise, the tools within DoubleClick aren’t going anywhere. billion in 2008.