Digital B2B Marketing

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

Sorry to break it to you, but brand followers on social media have the same bias. I still remember when DoubleClick first rolled out view-through reporting. Measurement Media analytics marketing analytics retargeting search view-through' View-through Reporting. The comments are yours. Photo Credit: stevendepolo via Compfight cc.

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The New Boundaries of Targeting for B2B Marketing

Digital B2B Marketing

When DoubleClick purchased Abacus in 1999 and planned to link online and offline identities, there was an uproar. Of course, both approaches work with your email segmentation, so customers, active prospects and cold contacts can all receive the most appropriate messages. With this capability, will privacy be an issue.