Customer Experience Matrix

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On Second Thought, Maybe Web Advertisers Will Dominate Web Marketing Systems

Customer Experience Matrix

But as I reflect on the really big recent acquisitions -- Google / Doubleclick , Microsoft / aQuantive , WPP / 24/7 Real Media – I wonder whether the real heavyweights will be the Web advertising vendors.

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Advertisers Must Help Marketers To Build Relationships

Customer Experience Matrix

The article also mentions efforts by Google and DoubleClick to create online exchanges for advertising purchases, and suggests these may also face resistance from media companies. Media owners will naturally want to share in the value created by their advertisers’ relationships.