KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Image Source: [link].

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

DAGMAR Marketing

NOVEMBER 20, 2023

When these Google Analytics audiences are linked to Google Ads (or other Google Marketing Platform tools) you can display ads in cross-device remarketing campaigns to users who consent to personalized ads. Demographics and Interests Reports: Extra information from DoubleClick cookie web activity and Device Advertising IDs is collected.

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Convince & Convert

NOVEMBER 5, 2014

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). Google has had a lion’s share of the kingdom to itself since buying DoubleClick. This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life.

Paid Content 98

Paid Content Doubleclick Facebook Google 98

Marketing Insider Group

AUGUST 10, 2015

Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. A planned content marketing strategy would provide a platform to share that unused content, reuse and repurpose it in different ways, extending its shelf-life and putting it to use. Calculate the Costs of Unused content.

Doubleclick 100

Doubleclick Content Marketing Banner Ads Planning 100

Parse.ly

AUGUST 3, 2023

These changes are leaving marketers scratching their head about what to expect. In June 2023, Apple publicized forthcoming privacy changes , met with mixed reactions, particularly from marketers and media professionals. What changes did Apple make to link tracking?

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

readwrite

APRIL 4, 2007

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. ” DoubleClick was reportedly in serious talks with Microsoft about being acquired and later it was rumored that Google also became interested. Difference Between Ad Networks and Ad Exchanges. Other Players.

Doubleclick 40

Doubleclick Advertising Agencies Advertisements Advertising 40

KEO Marketing

APRIL 6, 2016

Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Three of these products are brand new, including a data management platform, on-site testing tool and data analysis and visualization componet.

Marketing Analytics Tools 48

Marketing Analytics Tools Analytics Doubleclick Inbound Marketing 48

Hubspot

APRIL 5, 2018

How to Market on Google. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. 17 Helpful Google Marketing Tools for Business. HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform.

Google 78

Google Adsense Tools Doubleclick 78

Unbounce

JULY 11, 2018

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Digital B2B Marketing

JULY 24, 2012

In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical. The investments you have made in building your marketing database, creating content, and developing a nurture program carefully mapped to the buyer’s journey does nothing if your communication doesn’t get through.

B2B Marketing 100

B2B Marketing Doubleclick Planning B2B 100

KEO Marketing

MARCH 16, 2016

For some time now, Google has been encouraging advertisers to use HTML5 in their ads, even offering a variety of tools to help marketers with that effort. In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016.

Paid Search Agency 48

Paid Search Agency Doubleclick Ads Google 48

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Get the daily newsletter digital marketers rely on. It’s time to be excited about the great migration. I’m in.”

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Enterprise Management 101

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Digilant

JANUARY 12, 2021

Experts no longer question the validity of programmatic marketing or if advertisers use it. Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. billion in 2007). . So with that said, let’s jump in.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

SmartBug Media

NOVEMBER 30, 2020

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). In 2020, it is more important than ever to have a clear understanding of how your portfolio of marketing efforts work together to increase conversions.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. In the old days, we had a phone.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

QuanticMind

OCTOBER 2, 2018

The rebranding effort goes far beyond mere marketing semantics, both simplifying Google’s advertising options and offering unprecedented opportunities for automating PPC campaigns. Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Automate App Performance with Universal App Campaigns.

PPC 40

PPC Ads Google Automation 40

Hubspot

JUNE 9, 2017

Below, we’ve broken down what marketers need to know about these new guidelines (spoiler alert: Google isn’t doing away with ads altogether), and what you can do to prepare for their rollout. We’ll be here to keep you posted on Google’s changes -- and whatever implications come of them for marketers. Don’t panic -- you’re not doomed.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Circle Studio

MAY 31, 2018

This would include marketing automation systems (e.g. Google/DoubleClick, Bing). The post What Does GDPR Mean for US-based B2B Firms and Their Marketing? A cookie-tracking system would be defined as platform that captures user information and tracks visitors using cookies. Hubspot, Act-On, Marketo), advanced web analytics (e.g.

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Martech Advisor

NOVEMBER 7, 2019

Where should marketers look today in order to stay at the edge of progress if innovations never cease, asks, Ivan Guzenko, Chief Executive Officer, SmartyAds. It hooked onboard advertisers, marketers, and publishers who served businesses like Microsoft, General Motors, Coca-Cola, and Apple.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The pattern will likely repeat itself.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Digital B2B Marketing

JUNE 11, 2014

Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Here are four common culprits.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Aberdeen

NOVEMBER 5, 2019

The only thing standing in most marketers’ way is a lack of true understanding about what programmatic ads are and how to optimize them. However, intent-fueled programmatic ads allow marketers to target companies/users based on whether or not they demonstrate intent to buy. Examples include AppNexus, BrightRoll, DoubleClick, etc.

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

ClickZ

JULY 17, 2020

For almost a decade, AI advertising has been helping marketers deal with daily grinds, like segmentation, automation, and interpretation of the big data into the customer’s intent. Three pros that make marketers invest in AI advertising stacks. The following statistics can fully demonstrate this trend: 88% of marketers in the U.S.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Customer Experience Matrix

MAY 25, 2007

Wednesday’s post about online marketing systems generated some interesting discussion. I speculated that the most likely candidates for combining all these systems were either the Web platform vendors or enterprise marketing systems. This bodes ill for the many stand-alone online marketing firms.

Enterprise Management 120

Enterprise Management Marketing Management Paid Search Agency Doubleclick 120

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Check out my podcast with their CEO Court Cunningham … Link to Original Audio Source Signup for this Podcast Series About Court Court Cunningham is the CEO of Yodle, Court oversees all aspects of operations and strategy, including technology, product development and sales and marketing.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Martech Advisor

SEPTEMBER 24, 2019

A common analogy given to explain the differences between ad networks and ad exchanges is as follows: Ad Network: Ad networks are like stockbrokers in the stock market that help you buy the right stocks according to your requirement. DoubleClick, Microsoft Advertising Exchange, OpenX, AppNexus. Publishers are unaware of the buyer.

Ad Exchange 50

Ad Exchange Paid Search Agency Ads Advertising Agencies 50

Golden Spiral

AUGUST 4, 2022

billion acquisition of DoubleClick in 2007, third-party cookies have been the standard way of targeting prospects and measuring results online. What if Chrome is the only browser to support the Topics API – how can advertisers target the remaining 40% of the global browser market share that Google doesn’t control?

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? Image via Wikipedia. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

QuanticMind

JUNE 2, 2016

Originally posted on Marketing Land. Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. Data science, FTW! Staff authors are listed here.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Contently

OCTOBER 6, 2016

. “Right now, the way advertising works isn’t as efficient as it could possibly be, and the mentality has been, ‘Well, that’s just how it is,'” he said, “If advertising is slow, you go to the DoubleClicks and other big-hitters and say, ‘You guys are slow, you need to be faster.’

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

RebelMouse

JULY 13, 2018

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products.

Work Management 48

Work Management Marketing AI Paid Search Agency Google 48

Customer Experience Matrix

APRIL 6, 2007

The article also mentions efforts by Google and DoubleClick to create online exchanges for advertising purchases, and suggests these may also face resistance from media companies. After all, integrated, multi-touch point marketing is a Good Thing in my personal universe, and I think in the customer experience management world in general.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Sharpspring

SEPTEMBER 8, 2017

With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Crimson Marketing

JULY 16, 2014

In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence. Marketing Technology Podcasts'

Doubleclick 100

Doubleclick Google SEM Ad Building 100