Digital B2B Marketing

article thumbnail

The New Boundaries of Targeting for B2B Marketing

Digital B2B Marketing

In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical. The investments you have made in building your marketing database, creating content, and developing a nurture program carefully mapped to the buyer’s journey does nothing if your communication doesn’t get through.

article thumbnail

Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Here are four common culprits.