Customer Experience Matrix
JULY 22, 2010
Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The pattern will likely repeat itself.
Customer Experience Matrix
MAY 25, 2007
Wednesday’s post about online marketing systems generated some interesting discussion. I speculated that the most likely candidates for combining all these systems were either the Web platform vendors or enterprise marketing systems. This bodes ill for the many stand-alone online marketing firms.
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Customer Experience Matrix
APRIL 6, 2007
The article also mentions efforts by Google and DoubleClick to create online exchanges for advertising purchases, and suggests these may also face resistance from media companies. After all, integrated, multi-touch point marketing is a Good Thing in my personal universe, and I think in the customer experience management world in general.
Customer Experience Matrix
JANUARY 17, 2008
Loyal readers will recall a series of posts before New Years providing updates on the major marketing automation vendors: SAS , Teradata , and Unica. Over the past few years the company acquired additional technology from Doubleclick, picking up the SmartPath workflow system and Protagona Ensemble consumer-oriented campaign manager.
Customer Experience Matrix
MAY 23, 2007
What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed for a complete solution. I’ve written about pretty much every variety of online marketing software here or elsewhere and have reviewed dozens of products in depth. The results were a surprise.
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