ClickZ

JULY 17, 2020

Personalized marketing messages in digital advertising give a client a sense of value and fosters user loyalty, which translates not only in increased CTR and conversions but also in better engagement and user retention. This way, retailers can breathe new life into loyalty programs, which for some reason have become ineffective.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. How to Price It Media companies normally combine a mix of creative services fees and/or a high CPM for the impressions associated with views.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. How to Price It Media companies normally combine a mix of creative services fees and/or a high CPM for the impressions associated with views.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Taking in factors like seasonal demand and pricing, Google will also use artificial intelligence to optimize where shopping ads show up, whether it's on Google, Google Images, YouTube, etc.

Work Management 48

Work Management Marketing AI Paid Search Agency Google 48

Choozle

MARCH 2, 2024

This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. Yet, for mid-market advertisers who have established more comprehensive “full-funnel” models of engagement and price-performance advantage, there exists a significant risk.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52