This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Digital B2B Marketing

Remove Doubleclick Remove Leads Related Topics
Banner Ads CPM Cost Per Thousand Advertising ROI Banners Ad Exchange DMCA Mobile Advertising CPA CPC More Related Topics >
article thumbnail

The New Boundaries of Targeting for B2B Marketing

Digital B2B Marketing

JULY 24, 2012

Today you can target online advertising in addition to email list rentals and lead generation programs to just your list of target companies. When DoubleClick purchased Abacus in 1999 and planned to link online and offline identities, there was an uproar. With this capability, will privacy be an issue.

B2B Marketing 100
B2B Marketing Doubleclick Planning B2B 100
article thumbnail

Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

JUNE 11, 2014

I still remember when DoubleClick first rolled out view-through reporting. Like view-through reporting, marketing influenced revenue, sales or leads counts who your marketing had the chance to reach, without any indication that your marketing made a difference in the outcome. View-through Reporting. What had really changed?

Doubleclick 100
Doubleclick Search Marketing Marketing Report Paid Search Agency 100
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About
Webinars
Awards
About
Editions
Webinars
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024