Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)
WebMarketCentral
AUGUST 14, 2007
The Advertising Is Good For You blog tracks these statistics from DoubleClick. The average conversion rate (percentage of clickers who buy an item or provide lead contact information) is 4-5%. There are several sources of reasonably good and current data on email campaigns (most of which ultimately point back to DoubleClick).
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