WebMarketCentral

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

The Advertising Is Good For You blog tracks these statistics from DoubleClick. The average conversion rate (percentage of clickers who buy an item or provide lead contact information) is 4-5%. There are several sources of reasonably good and current data on email campaigns (most of which ultimately point back to DoubleClick).

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Google AdWords Average CTR and Best Practices

WebMarketCentral

As noted, DoubleClick provides fairly reliable data across those media. Design and implement effective lead follow-up programs; without proper follow up, you're wasting money. A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. 1.2%, 1%-2% and 3%-5%.

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