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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Doubleclick. I can also do some long-tail keyword research with it.

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. Sorry to break it to you, but brand followers on social media have the same bias. I still remember when DoubleClick first rolled out view-through reporting. How important is search as a navigational tool?

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Here’s the link to the digital media research tools. Social Media. Well, as you know, everywhere you look there’s a new social media tool to help post, monitor and track social media efforts.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. That’s one reason why “ dark social ” is one of the biggest lead attribution issues facing digital marketing. Especially, for B2B and Considered Purchase marketing. Statcounter.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc. Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. Keyword Conversions- SEO.

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SEO Changes in 2018

EMagine B2B Blog

When this happened, the SEO community expressed their frustration in blog posts and social media posts. Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. July 2018 Updates. Own Your E-A-T.

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SEO Changes in 2018

EMagine B2B Blog

When this happened, the SEO community expressed their frustration in blog posts and social media posts. Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. July 2018 Updates. Own Your E-A-T.