Bionic

JUNE 10, 2022

Bionic has a nice integration with Google Campaign Manager (GCM), which is also known as DoubleClick Campaign Manager (DCM), formerly known as DoubleClick for Advertisers (DCA), and will likely soon be known by another name. If you have any questions, our support team would be delighted to help you. Not Yet a Bionic Customer?

Media Plans 52

Media Plans Media Doubleclick Work Management 52

readwrite

APRIL 4, 2007

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. ” DoubleClick was reportedly in serious talks with Microsoft about being acquired and later it was rumored that Google also became interested. Difference Between Ad Networks and Ad Exchanges. Other Players.

Doubleclick 40

Doubleclick Advertising Agencies Advertisements Advertising 40

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

NuSpark Consulting

JUNE 8, 2013

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Online Display.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

KEO Marketing

MARCH 16, 2016

For some time now, Google has been encouraging advertisers to use HTML5 in their ads, even offering a variety of tools to help marketers with that effort. In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016.

Paid Search Agency 48

Paid Search Agency Doubleclick Ads Google 48

Digilant

JANUARY 12, 2021

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. Supply Side Platform (SSP).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Customer Experience Matrix

APRIL 6, 2007

The article also mentions efforts by Google and DoubleClick to create online exchanges for advertising purchases, and suggests these may also face resistance from media companies. Even an amateur cynic would suspect the networks’ real concern is that an auction would result in lower prices.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Martech

APRIL 26, 2022

” Acceptance – “This is more advanced and helps with the cookieless future that I keep getting asked about. App tracking was still in beta, and it would be six years before DoubleClick products would evolve to become part of the new Google Marketing Platform. ” Bargaining – “What if the deadline is extended?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Enterprise Management 98

Hubspot

APRIL 5, 2018

17 Helpful Google Marketing Tools for Business. Google uses social signals as a ranking factor, so making it easy for your website visitors to share your content on Google+ can help your content rank better in search. Here's an overview of how Google Webmaster Tools can help you optimize your website, straight from the horse's mouth.

Google 78

Google Adsense Tools Doubleclick 78

QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. This platform is designed to help app developers (including businesses that have apps) maximize installs and in-app conversions.

PPC 40

PPC Ads Google Automation 40

Hubspot

JUNE 9, 2017

Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. Using Google’s AMP framework for advertising can help -- that’s what Time Inc. The Criteria for "Bad Ads". Here’s a quick summary of the findings: Ads that Interrupt.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Martech Advisor

NOVEMBER 7, 2019

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. Meanwhile, the total number of Internet users only grew, and by 2002 hit the bar of 16 Million worldwide.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

SmartBug Media

NOVEMBER 30, 2020

To help you better comprehend the potential reach and complexity of attribution reporting, we’ve broken down three major paid media platforms and their attribution reports. A few years ago, LinkedIn ads integrated with Google Campaign Manager (formerly DoubleClick Campaign Manager, and apart from Google Ads).

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

ClickZ

JULY 17, 2020

For almost a decade, AI advertising has been helping marketers deal with daily grinds, like segmentation, automation, and interpretation of the big data into the customer’s intent. Using AI in advertising helps to identify and recognize behavioral patterns by analyzing huge arrays of big data points gathered over a long period of time.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Unbounce

JULY 11, 2018

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360. They describe this as a bidding strategy to help you “reach people who are more likely to consider your brand after exposure to an ad.” The rebrand becomes official July 24th, 2018.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Aberdeen

NOVEMBER 5, 2019

Programmatic ads help you achieve better response rates because they target accounts only when they’re at the buying stage of their journey and on a device where buying is possible. Examples include AppNexus, BrightRoll, DoubleClick, etc. 4 Ways to Get the Most Value out of Your Programmatic Ads. Is best-in-class intent data available?

Paid Search Agency 64

Paid Search Agency Lead Scoring Lead Ranking Ads 64

Martech Advisor

SEPTEMBER 24, 2019

In this article, we help you to steer clear of the confusion. A common analogy given to explain the differences between ad networks and ad exchanges is as follows: Ad Network: Ad networks are like stockbrokers in the stock market that help you buy the right stocks according to your requirement. Publishers are unaware of the buyer.

Ad Exchange 50

Ad Exchange Paid Search Agency Ads Advertising Agencies 50

Golden Spiral

AUGUST 4, 2022

billion acquisition of DoubleClick in 2007, third-party cookies have been the standard way of targeting prospects and measuring results online. Like standard cookies, third-party cookies are designed to help the site remember something about the user at a later time. Third-Party Cookies are Dead. Long Live Third-Party Cookies.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Enter Yodle Yodle helps small service based business get a web presence and then help them promote their business by buying lots of niche keywords and syndicating the results to local businesses. (ex However, most small businesses today still don't have a website in fact less than 10% of small business owners are online.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Circle Studio

MAY 31, 2018

We have helped many of our B2B clients over the past few months comply with the GDPR at various levels, depending on their involvement with the EU. In this article, we will provide a summary of GDPR and give you several options to consider to help your US-based firm move towards GDPR compliance, based on its involvement with the EU.

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

NuSpark Consulting

APRIL 13, 2012

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need. Here are some tools that can help optimize your current pages for conversion.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Contently

OCTOBER 6, 2016

Its Talent Network product, which I wrote about last year, was built to help editors quickly find and pay freelancers, a recurring problem in the newsroom. Software has been a central part of that transition, perhaps more so at The Washington Post than at any other news company—even digital-first publishers like Vox Media and BuzzFeed.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

readwrite

SEPTEMBER 29, 2014

As part of Facebook’s refortification of Atlas, an advertiser’s customer lists will be cross-referenced with Facebook user email and phone numbers to help zero in with info most likely to make you, the ad viewer, buy stuff.

Spyware 40

Spyware Facebook Doubleclick Google 40

Hubspot

APRIL 2, 2021

Buying cheap impressions, which made sense in the previous example, no longer helps you accomplish your goal.". That's why media planning is such an important step, as it helps you get the most out of your ads. Aligning your team on one goal will help focus your efforts and better track your campaign's success. StackAdapt.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Still, it's a powerful tool that can help publishers mix up platform dependence and revenue streams even further. All of the new updates leverage machine learning to automate ad placement and further eliminate guesswork from ad strategy.

Work Management 48

Work Management Marketing AI Paid Search Agency Google 48

Oktopost

APRIL 22, 2019

According to ChiefMarTech , there are over 7,040 marketing technology solutions designed to help marketers reach their audiences digitally and accurately. An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. Data activation features help you improve your marketing campaigns : Audience Demographics: Demographics such as age, gender, interests, etc. Who are they?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google Doubleclick for Publishers. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Antitrust Forces Storm the Castle. What You Can Do.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Contently

SEPTEMBER 14, 2016

So basically @AdblockPlus blocks publisher ads then resells those stolen impressions through an exchange run by @doubleclick ? So it’s a tool to help publishers monetize ad-blocker users. There is just pure scumbag theft If you see anyone from @AdblockPlus at #dmexco2016 feel free to shout and point https://t.co/BWwIsH2mJy.

Paid Search Agency 60

Paid Search Agency Ads Ad Exchange Doubleclick 60

QuanticMind

JUNE 2, 2016

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

chiefmartech

NOVEMBER 21, 2016

DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”. This helps marketers gain a better understanding on how individual consumers are reacting to their brand message. Twitter – video_total_views, which are views “at least 50% in-view for 2 seconds.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Maybe I can help you. . . . You may wish to track ad networks, specific websites, videos, pre-roll, etc.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. How to Price It This usually helps close the deal, brings a higher rate of renewal, and keeps your CPMs high as a premium deal.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. How to Price It This usually helps close the deal, brings a higher rate of renewal, and keeps your CPMs high as a premium deal.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

EMagine B2B Blog

DECEMBER 3, 2018

This helped the users of Google, but produced some painful results for marketers. This has helped marketers better understand what is important to them and how we can better rank. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79