Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Search is in big trouble, under pressure from a variety of sources. This is certainly true.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

EMagine B2B Blog

DECEMBER 3, 2018

We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. For example, you may have always ranked number five for your most desired search term and you may have had a good amount of visitors coming from that term to your website for years.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. For example, you may have always ranked number five for your most desired search term and you may have had a good amount of visitors coming from that term to your website for years.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

WebMarketCentral

SEPTEMBER 20, 2007

As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. 1.2%, 1%-2% and 3%-5%.

CTR 20

CTR Adwords Practices Google 20

Online Marketing Institute

NOVEMBER 16, 2012

Search Engine Watch. SEO Paid Search Search Marketing. How will you Drive your Paid Search Results? Sponsored by Doubleclick. 3 Quick Tips for Building a Solid SEO Foundation With Google Webmaster Tools Data. Choosing the Right Bid Optimization Platform to Drive Paid Search Results. SES Events.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

WebMarketCentral

JUNE 4, 2007

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. And EU regulators are concerned as well, particularly due to the length of time Google stores behavioral information on users. Concern centers around cookies.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

KoMarketing Associates

DECEMBER 20, 2018

There were a lot of updates and fluctuations this year in search and of course, there was speculation and analysis of what those changes meant. What I loved about AJ’s post was that it wasn’t necessarily about what the Google algorithm is looking for but more so, how Google itself is changing and growing.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Referral Rock

NOVEMBER 8, 2019

If you’re wondering why the performance of your website matters so much, you can reference what Google has to say on the matter. According to the search engine giant, your site’s performance is essential because it will help you: . Google has made it a ranking factor , so this should be at the top of your list.

Conversion 74

Conversion Marketing Websites Tips Doubleclick 74

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Here’s an overview of the most popular options: Google. Google has always been the forerunner in providing attribution technology. Google Ads also has attribution capabilities for paid advertising.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Hubspot

SEPTEMBER 12, 2016

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. 1999 - 2002: Advertisers turn to paid search and pay-per-click.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Choozle

MARCH 2, 2024

Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. Google, Amazon, Meta), the impact is less significant.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Single Grain

AUGUST 8, 2023

Some popular examples of programmatic ad formats are Google Ads, Facebook Ads, Native Ads, Connected TV Ads, and Mobile In App Ads: You’ll recognize these companies and their use of programmatic advertising: Amazon uses programmatic advertising to deliver personalized ads to their users based on their browsing and purchasing history.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Buzz Marketing for Technology

JULY 24, 2008

According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. My theory here is that older adults don't do Google searches as frequently, nor are they perhaps as adept at them. Comments (0). |.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Marketing Insider Group

JULY 21, 2015

In 15 minutes of every day, there are more Google searches than there were people on the web back in 1994. The average click through rate of display ads is 0.1%. ( DoubleClick ) . Only 30% of consumers trust search engine ads. DoubleClick ). DoubleClick ). DoubleClick ). MediaPost ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of web searches stop after page one of the results? How are marketers planning to allocate budgets this year?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100