NuSpark Consulting

JUNE 8, 2013

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Doubleclick.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

ClickZ

JULY 17, 2020

The task of AI is to process a tremendous amount of information and interpret it in a digestible way for an ad stack to act upon. If in the era of manual ad placements, professionals complained about severe data scarcity, today the amounts of data are so overwhelming they barely can be processed without technology. Deep learning.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Oktopost

APRIL 22, 2019

Especially, for lead generation. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Facebook Vs. Google.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Hubspot

APRIL 2, 2021

It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Let's dive into this process of which so many of us are on the receiving end. Programmatic buy – The buying process is done using automated technology. Think Google Adsense and Facebook Audience Network.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Digital B2B Marketing

JUNE 11, 2014

Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. I still remember when DoubleClick first rolled out view-through reporting.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Hubspot

FEBRUARY 27, 2020

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Here, let's explore how to leverage YouTube for your next direct response campaign. Many advertisers perceive the video production process to be both intimidating and costly.

Youtube 92

Youtube Cost per Acquisition Advertisements Advertising 92

Single Grain

MARCH 16, 2020

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. Dive Deeper: * How B2B Firms Can Acquire Leads with Programmatic Ads. million apps in Q1, 2019: the, biggest Google Play, has 2.1 What does this all mean? music gig, party or storefront).

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105