Doubleclick, Generation and Vtrenz

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Doubleclick

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Vtrenz

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

MAY 23, 2007

My diagram is divided into two main areas: traffic generation systems that lead visitors to a Web site, and visitor treatment systems that control what happens once people get there. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics.

Enterprise Management

Enterprise Management Marketing Management Vtrenz Online Marketing

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Marketing Automation Vendor Consolidation: Lessons from History

Online Marketing Systems Are Still Very Fragmented

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