Banners Have 99 Problems And A Click Ain’t One
Marketing Insider Group
JULY 21, 2015
In 15 minutes of every day, there are more Google searches than there were people on the web back in 1994. The average click through rate of display ads is 0.1%. ( DoubleClick ) . About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) . Forrester ). DoubleClick ). DoubleClick ). ComScore ).
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