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6 mobile marketing trends you need to know about

Biznology

According to DoubleClick research , when a page takes more than three seconds to load, the bounce rate escalates to 53 percent. One of the secrets for growing your business quickly is to know that the digital world is all about the creation of personalized user experiences. Provide smart content for user experience.

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The role of AI advertising for deep customer experience personalization

ClickZ

CEO of SmartyAds shares insights and details on AI advertising, its pros, and how businesses can overcome personalization challenges. Today, AI technology in advertising is wrapped around automation, personalization , segmentation, and other functions that ad stacks are impossible to imagine without. . Machine learning.

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Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising

Golden Spiral

61% did not appreciate that online services may be more efficient because of increased access to personal data. were sending sensitive patient data – perhaps one of the most highly-regulated pieces of personal information, thanks to HIPAA – back to Facebook. Third-Party Cookies are Dead. Long Live Third-Party Cookies.

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Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

Tracking post-link-click activities will be impacted due to personal identifying parameters being stripped. users are mostly unaffected The good news: Apple is leaving most aspects of UTMs alone, focusing on person-level trackers. How do Apple’s changes affect campaign tracking and attribution? The impact will be small for Parse.ly

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Facebook Wants To Be Creepier Than Google With Your Data

readwrite

In an ever-escalating battle to own the Internet, Facebook is going after Google’s digital advertising empire, using your personal information as ammunition. Atlas, the ad-serving platform Facebook purchased from Microsoft in 2013, will apply Facebook user data to sell ads on websites outside the social network.

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How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech

Contently

Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. So why would Google— who, along with Facebook —account for more than 85 percent of digital ad growth, introduce an ad blocker that comes automatically installed on the most popular browser in America?

Privacy 108
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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. I still remember when DoubleClick first rolled out view-through reporting. That’s a lot of navigational search.