Everything Technology Marketing

MARCH 27, 2010

All of these initiatives fall into the domain of your marketing organization. About Laura Patterson Laura Patterson’s marketing and sales career spans nearly 30 years having worked for both large public companies such as State Farm and Motorola and as well as start ups.

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Everything Technology Marketing

APRIL 8, 2010

With sophisticated analytics and reporting, MA tools will also give you insight into what is working and what not so you can adjust and improve your campaigns. It also means using new ways to reach the buyer, including social networks.

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Everything Technology Marketing

MAY 24, 2010

If not earlier, by now you will likely have a panic moment, realizing that you would need to employ dozens of domain experts and writers to create all the content assets you have identified. Time to take a step back and think about smart strategies to re-purpose and leverage existing content.

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Everything Technology Marketing

JUNE 18, 2010

Is the future for the majority of marketing professionals a freelance model of working for dozens of clients at the same time? What is the barrier where the required level of domain expertise and coordination cost are outweighing the incremental savings and flexibility benefits? Is the classic marketing department dead?

Work Management 100

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