Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. This has profound implications on marketing and the way companies engage with prospects. Time to get ready.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MARCH 27, 2010

But does your marketing organization have the ability to analyze this information in a way that provides your sales organization and leadership team with valuable insights into customer behavior? All of these initiatives fall into the domain of your marketing organization.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

MAY 24, 2010

Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. While this situation can create a crisis in many marketing and sales organizations, it also offers a great opportunity.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100