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Apple’s Mail Privacy Protection

JangoMail

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. Users that choose “Protect Mail Activity” are opted into Mail Privacy Protection.

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WhoIs Information: Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

When you choose domain privacy protection, does that have positive or negative implications on your search rankings? See whether it matters to Google. The post WhoIs Information: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

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Email marketing strategy: A marketer’s guide

Martech

For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. Another authentication protocol is DomainKeys Identified Mail (DKIM).

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HubSpot’s June releases: The manager’s guide

Martech

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. The offer is especially attractive if you’re building a site or microsite on a different domain. iOS 15 really messed with open rates.

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Digital Privacy Landscape Changes You Need to Know

Heinz Marketing

These cookies not only track you on the site but also track you across different domains to better retarget and personalize future ads and messaging. Apple Mail Privacy Protection. Those sites usually own some of the ads or images you see on the website you are visiting. More ads on a site mean more cookies generated per page.

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Time to Scrub Your Email List: Preparing for iOS 15

BenchmarkONE

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. How will iOS 15 impact your email list? Here’s how: Identify Inactive Contacts.

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What Apple’s privacy changes mean for your deliverability

ConvertKit

This means the subscribers’ email addresses don’t have to be Apple email domains to be impacted (icloud.com, me.com, etc.). Instead, the affected subscribers will have all sorts of different domains such as gmail.com, hotmail.com, etc., How Apple’s email privacy protection hurts creators. Pullquote. (27:10)