Biznology

SEPTEMBER 5, 2013

As someone who has spent most of her career in Marketing, I often give presentations on branding and reputation management. Since I work cross functionally, I tailor my presentations to the audience at hand and am either seen as a provider of useful information or a foreteller of a future vision they are not quite ready for.

Social Media 80

Social Media Linkedin Personalization Branding 80

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

MAY 29, 2013

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Help your customers buy.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

APRIL 4, 2013

The agency wanted him to drive to the new KPI in a particular way, involving heavy ad spending and rich, flash-based experiences on a brand new domain. When we presented the brokered deal to the executive, we did have some trouble selling it. Any advertising would then provide a bonus to our mutual executive.

Demand Generation Agencies 80

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 80

Biznology

APRIL 7, 2014

Then you come to the office Monday morning, and can’t find in which SharePoint site that PowerPoint presentation you wrote yourself was placed. Knowledge on any particular domain is now shared among several SME’s and average people. You can’t figure out how to submit a travel expense.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

APRIL 7, 2014

Then you come to the office Monday morning, and can’t find in which SharePoint site that PowerPoint presentation you wrote yourself was placed. Knowledge on any particular domain is now shared among several SME’s and average people. You can’t figure out how to submit a travel expense.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

OCTOBER 1, 2013

Then, be sure to register any and all domain names of all variants. A classic game of misdirection done in advance of and in order to completely avoid present and future crises. My first step is to identify anyone else named “chris abraham” or “christopher abraham” or any variation of my name. Really mix it up.

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

APRIL 7, 2015

What reminded me the most about the continuum of past, present, and future in technology is the continuum of algorithms that exist concurrently and in parallel on Google, separated by language, region, country, and locale. If one were to drop into France from the late 19th century, I don’t believe the transition would be too great.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

JANUARY 20, 2015

Google handles my company’s email, including account management for the people who work for me under the gerriscorp.com domain; Google runs my calendars and speaks global time zones seamlessly; Google hosts all the documents I need to share, including word processor docs, spreadsheet docs, and even a very basic presentations.

Work Management 80

Work Management Cable Skype Google 80

Biznology

SEPTEMBER 23, 2014

If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. Outreach Marketing Virtual Summit.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

SEPTEMBER 25, 2017

You give a presentation at 10 AM and turn on its audience recognition to show which people are on your team and which are observers. On the other hand, this might be put in the public domain if a benefactor wanted to do that, so patents wouldn’t be an issue. Strategic publishing: compete from the future to take back today.

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

Biznology

AUGUST 10, 2018

That is a perfect opportunity to build a mini-site – when you need to present your story in a way that your current site won’t easily allow. A stand-alone site can be launched in a number of ways – on a separate domain entirely, as a subdomain of your main presence (minisite.yourdomain.com) or in a subdirectory of your existing site.

Content Marketing 99

Content Marketing Work Management Planning Marketing Management 99

Biznology

JANUARY 13, 2015

Good usage metrics showing User Satisfaction with your content/presentation. Long standing Domain name, Long Standing Public Domain Registration. Exact Macth Domain (EMD) held to higher standards (Dec 2, 2013, JM. Longer Exact Macth Domain (EMDs) are spam factor. And, stop registering your domains as private!

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

AUGUST 6, 2013

Aside from being perfect, noble, generous, and awesome all the time while making sure that all of your employees, past and present, and all your products and service are above reproach, something’s going to eventually try to give you a black eye online. And it gets worse: do you own your own domains? Yes, all your domains?

Work Management 80

Work Management Domain Ideal Customer Profiles Google 80

Biznology

DECEMBER 30, 2014

And, I can do presentations on anything I like, really — well, anything I am known for doing professionally. I refresh, customize, rebrand, and reskin them depending on for whom and to whom I am presenting. Honestly, write a check to KnowEm and lock all of your social media profiles and domain names down.

Ad Building 80

Ad Building Branding Brand Identity Youtube 80

Biznology

MARCH 6, 2013

As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. Most of these conversations have spanned several conference calls and involved multiple iterations of presentations before the executive eventually bought in. Word cloud for content marketing.

SEO 80

SEO Terms and Conditions Paid Search Agency Marketing & Strategy 80

Biznology

JUNE 16, 2014

Along with identifying potential assets, you can also see the total number of unique domains linking to you. This presents an opportunity to further that relationship and potentially leverage it for more links. Compare this with information acquired through your competitive analysis to see how you stack up against the competition.

Link Building 80

Link Building Ad Building Analysis Internet Marketing 80

Biznology

MAY 20, 2014

Mobile isn’t the future, it’s the present — the mobile web and mobile apps are no longer the dinghies that people use when they’re away from their yacht, their web browser on their PC. We should have been thinking as hard about ‘second hour’ stories as we do about ‘second day’ stories. (p. Now, it’s everything.

Paid Content 80

Paid Content Planning Work Management Social Media 80

Biznology

JULY 11, 2017

While Google does understand the concept of Site and Domain, every page is scrutinized on its own merits. Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. Every page is sacred. Every page is great. If a page is wasted, Google gets quite irate.

PageRank 156

PageRank Work Management Marketing Management Google 156

Biznology

OCTOBER 14, 2014

A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. If the answer to any of these questions are “yes” then you really don’t need either the webinar or even this article or the embedded Slideshare presentation. First, buy some domain names.

Social Media 80

Social Media Ad Building Media Godaddy 80

Biznology

NOVEMBER 25, 2014

Buy domain names — some people use lists or vision boards to sort out their future and who they want to be, I use keywords and domain names. You’ll have a lifetime relationship with your website and domain so this is all about getting up to speed. Own yours (and don’t be stingy). You can do them any time you want.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80