Remove search-engine spam
article thumbnail

How to Spot a Link Scheme (and Get Away Fast)

seo.co

Link building is a practical necessity if you want to increase your rankings in search engines. Search algorithms evaluate the trustworthiness of your site based in part on the number and quality of links pointing to it. Spamming links. What Is a Link Scheme? Why Are Link Schemes Bad?

Domain 98
article thumbnail

Disavow Backlinks: A Complete Guide to Disavowing Backlinks in Google

seo.co

Backlinks are a search engine optimizer’s best friend. A good backlink has the power to send your site referral traffic, improve your brand visibility and reputation, and even help you rank higher in Google search results. A backlink is simply a link on an external domain that points to your site. What Are Backlinks?

Google 64
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat SEO seeks to game search engine algorithms, rather than solve for the user.

SEO 74
article thumbnail

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent. Kleinberg explains: ".a

article thumbnail

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building. So we've discussed sort of how search engines rank pages based on the value they provide to users. There are loads more.

article thumbnail

New & Improved: Announcing The Beginner's Guide To Link Building

Moz

Good link building actually helps everyone involved: the content owner, the linker, the audience, and search engines alike. Google evaluates links in so many ways, you could say its search engine couldn't exist without them. Good outreach doesn't get marked as spam. It doesn't have to be that way.

article thumbnail

Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. When optimizing your site for search, don’t let your money and hard work go to waste. The purpose of search engine optimization is to bring your webpages to the top of the search results for relevant keywords and phrases.