Adobe Experience Cloud Blog

MAY 25, 2011

Outside of some public domain classics, finding free Kindle books on Amazon can be a challenge, but it pays to look hard. Mobile book reader apps, including Kindle for your iPhone or iPad, are another great way to stay up on the latest white papers that have book-quality thought leadership. Write Good or Die.

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”. Are you leveraging intent data?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Moz

DECEMBER 17, 2020

So selecting competitors is the step that is really important, especially in the B2B space, because the B2B space is very competitive, and in this space we have a few marketing giants like Oracle, AWS, Marketo, Google, that can be considered the de facto competitors for everyone. What kind of content type do they prefer?

Analysis 61

Analysis SEO B2B Top of Funnel 61

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

thePoint

MAY 25, 2018

The inventory likely confirmed one key thing for you: marketing requires knowledge and skills across a vast domain. Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. You scored well in some areas and likely not in other areas.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Rev

NOVEMBER 20, 2018

Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. A Marketo study found that just 22% of sales qualified leads convert into closed-won business. Today, however, relationships are largely the domain of salespeople networking.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Rev

NOVEMBER 20, 2018

CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. A Marketo study found that just 22% of sales qualified leads convert into closed-won business. Today, however, relationships are largely the domain of salespeople networking.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Conversica

MARCH 12, 2019

With technologies like Bizible from marketo or Datorama from Salesforce. Gated white papers and clickbait will be replaced with un-gated videos and conversational chatbots to align with the shifting expectations of today’s buyers, offering new opportunities to expand reach and build human connections with audiences at scale.”

Advertising Agencies 69

Advertising Agencies Trends Ideal Customer Profiles Lead Ranking 69

Content Marketing Institute

JANUARY 14, 2019

Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. High-quality content that builds authority around your brand and domain, and establishes a base level of trust . Digestible client success stories (white papers and case studies).

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

Hinge Marketing

JULY 6, 2022

White Papers. White papers have been around for decades—and for good reason. People look to white papers for a serious exploration of a technical or practical topic in a compact format. Another option is to distribute your white paper through a third-party service, expanding your visibility.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

KoMarketing Associates

AUGUST 19, 2014

A couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. a) Text-based: Blog posts (non-visual), articles, white papers, case studies, landing pages. d) All of the above.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

xiQ

AUGUST 8, 2015

But through the web, customers connect with each other and get unedited versions of others’ experience through review sites such as bazaarvoice and PowerReviews , and they gain access to thousands of people at other companies who can share experiences and options through community sites such as SAP Developer Network and Marketo Marketing Nation.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Leadspace

MAY 11, 2017

At Marketo’s Marketing Nation Summit last month, Leadspace CEO Doug Bewsher outlined five key areas in particular where businesses fail by not focusing on knowing and engaging with their audiences: 1. On the flip-side, focusing your marketing in this way will optimize every aspect of your lead generation.

Top of Funnel 82

Top of Funnel Sales Qualified Leads Marketing Automation Services Work Management 82

xiQ

AUGUST 8, 2015

But through the web, customers connect with each other and get unedited versions of others’ experience through review sites such as bazaarvoice and PowerReviews , and they gain access to thousands of people at other companies who can share experiences and options through community sites such as SAP Developer Network and Marketo Marketing Nation.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Albacross

APRIL 24, 2019

In particular, you’ll want to add in your one-time costs (costs spent on creating marketing collaterals such as ebook and white papers), as well as recurring costs (such as costs spent on marketing platforms or tools). Multiple domain tracking. Hoot Suite. Unlimited users. Revenue, profit & contact information.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Adobe Experience Cloud Blog

JANUARY 18, 2016

With Gmail Sponsored Promotions (GSP), you can target competitor domains as keywords. White Paper. Your competitor’s hard work can actually pay off for your company. In fact, you can advertise directly to their prospects when they open your competitor’s emails. Checklist/Cheasheet. Video/Video Course. Podcast/Interview.

Adwords 48

Adwords Display Cost per Acquisition Paid Search Agency 48

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

A tool like SocialCrawlytics can give you a quick snapshot of this showing you the most shared content on their domains: 4. For an online content marketing strategy this could incorporate eBooks, White Papers, Blog Posts, Social Networking Pages (Twitter, Facebook, LinkedIn), Groups, Infographics to name but a few.

Top of Funnel 48

Top of Funnel Campaigns Content Marketing Planning 48

SnapApp

DECEMBER 12, 2017

Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. B2B marketers will need to become more proficient with LinkedIn rather consider it only the domain of sales. . . You register for a white paper download.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Full Circle Insights

JULY 27, 2021

The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers. White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JANUARY 13, 2021

The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers. White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit.

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

Single Grain

JANUARY 15, 2020

on which you're an authority) in the form of “How-to” guides, white papers and case studies, this is informational content. Your free offering is typically downloadable content, like a PDF checklist or short, concise how-to article, a thorough PDF report with clickable links, an e-book or a white paper.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

JUNE 10, 2021

Lead magnets such as white papers. BuzzSumo lets you search by domain to uncover the top content of your competitors. Top Features: You can quickly analyze the top-performing content of your competitors just by entering their domain name. You can also check the top referring websites to your competitor’s domain.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94