Biznology

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Time to abandon spray-and-pray lead generation

Biznology

A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. Ninety-nine percent. Quality time.

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Embrace Uncertainty and Change

Biznology

” THE JUST 100: Companies Leading the New Era of Responsible Capitalism. With a foundation in your expertise, a thorough and current understanding of your domain and an ever-growing network to lean on you can guarantee the next job will find you.” ” How to Create Your Own Career Luck.

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How promotional products fit in with the modern consumer

Biznology

Baby boomers best recalled points of reference such as website domains or contact information. Promotional products lead the pack in least avoided type of advertising. Millennials best recalled social media. Gen Xers best recalled directional calls-to-action or statements with definitive instructions. Credit: [link]. Credit: [link].

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B2B Marketing in India: Interview with Sudhi Seshardri

Biznology

In the US, marketers perennially state that their top objective is delivering leadslead quality and lead quantity. Lead delivery and “feeding the funnel” are right up there. But often lead management is in the domain of sales management, rather than a marketing function. What seems to be working best?

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B2B Marketing in India: Interview with Sudhi Seshadri

Biznology

In the US, marketers perennially state that their top objective is delivering leadslead quality and lead quantity. Lead delivery and “feeding the funnel” are right up there. But often lead management is in the domain of sales management, rather than a marketing function. What seems to be working best?

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A couple Google Webmaster Tools tips and tricks

Biznology

That said, if you happen to purchase a clever domain like Gerr.is, which is an Icelandic top-level-domain, Google doesn’t give you much of a choice. I plan to shift my primary domain from gerr.is It’s 2015 and Google still requires us to submit both our plain domain as well as our URL with a WWW subdomain.

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Resource Allocation Strategies for Digital Transformation

Biznology

Find a development partner experienced in your business domain and technology stack; reputable firms should be happy to provide references and examples. Challenges: Having a committed internal team-lead is essential to knowledge sharing and overall project success. Ensure the project has a defined timeline, budget, and scope.