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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. -

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

As I wrote in my February post on Genius , the system creates links to a proxy server that can track Web site visitors within the demand generation system without actually modifying the Web site. These links are typically placed in an email created by a salesperson or marketer. That’s a very small step.

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How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

First, traffic to your blog is often to a sub domain of your website. Look for ways to integrate blogs into your core domain. Social Media is also a great way to drive leads (and the links that are important to SEO) to your website. We get lots of traffic from social media sites outside of Twitter, Facebook, and Linkedin. .