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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. The Genius link can either point to a landing page created by the salesperson or marketer in Genius or pass the visitor directly to the existing Web page. That’s a very small step.

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How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

First, traffic to your blog is often to a sub domain of your website. Look for ways to integrate blogs into your core domain. Social Media is also a great way to drive leads (and the links that are important to SEO) to your website. The more new content you add, the more Google will visit your website. . Social Media.