Genius.com Adds Short URLs to Capture Social Media Replies
Customer Experience Matrix
JULY 27, 2009
Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. The Genius link can either point to a landing page created by the salesperson or marketer in Genius or pass the visitor directly to the existing Web page. That’s a very small step.
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