Everything Technology Marketing

MARCH 27, 2010

When done effectively, your organization can use the information derived from the customer analytics to strategically influence interactions with customers’ and prospects. All of these initiatives fall into the domain of your marketing organization. How might your organization benefit from customer analytics?

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

APRIL 8, 2010

So let your educational content (white papers, Webinars) go free so it gets consumed and shared by prospects across social networks, don't hide it behind registration forms, but add a strong call to action into the content asset to move your prospects to the next interaction with you.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

If not earlier, by now you will likely have a panic moment, realizing that you would need to employ dozens of domain experts and writers to create all the content assets you have identified. Are you building specific calls to action into your content to drive prospects to your next piece of content or interaction with you?

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100