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Forget AI expertise. You need domain expertise to succeed.

Biznology

At the heart of all great businesses are domain experts who are excellent at execution. Regardless of whether the business remains highly analog (increasingly rare in today’s marketplace) or is the latest emerging digital start-up domain expertise and execution wins over technology disruption alone. Seek first to understand.

Domain 91
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Resource Allocation Strategies for Digital Transformation

Biznology

Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. One effective way to allocate resources is to take a three-pronged approach: Focus your own engineers on developing market differentiating features and capabilities.

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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. It’s a great shortcut for your sales and marketing team–but not even that will help with SEO. Google hates cheating.

Domain 149
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Greg Ness Is A ‘Fractional CMO.’ What The Heck Does That Mean?

Biznology

Greg Ness has a long track record of helping nurture tech startups to success. The concept of a fractional CMO is an interesting one because it allows startups to purchase just enough marketing resources without having to commit to a full-time position.

CMO 118
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Four things that prevent marketing teams from getting the most from AI

Biznology

Domain Expertise. That’s why the AI that has the greatest odds of transforming your business if AI applied to places where you and your team understand the domain intimately. How well do you understand the domain? This goes back to the importance of domain expertise and understanding your business context. Expectations.

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Data Privacy Compliance as Competitive Advantage

Biznology

It wasn’t all that long ago that compliance issues that were even remotely digital in nature were the domain of the same teams that worried about server configurations and RAM requirements. If they don’t have the resources that can help, they should know who does. These were technology issues, not business issues.

Privacy 104
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Embrace Uncertainty and Change

Biznology

Although racial bias impacts Americans of color across the socioeconomic divide, we have focused our efforts – as large employers – on addressing the economic opportunity gap, including disparities in access to good jobs, financial resources and quality education and healthcare.” ” Take Ownership of Your Future Self.

Barriers 197