Domain name registration strategy
JULY 15, 2014
Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Domain names are quickly becoming one of the most important parts of search engine optimization (SEO). Domain Forwarding and Masking.
Should You Have Multiple Top Level Domains for a B2B Web Presence?
B2B Marketing Traction
MARCH 26, 2015
Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach. Here’s what you need to know to make an informed decision. Multiple domains are confusing to visitors.
Fathom SEO Pulse #46: Bing’s Mobile Testing Tool, Do New Domain Extensions Work & More
NOVEMBER 19, 2015
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Google Cleans Up Search URLs in Browser”. Google has cleaned up the URLs for searches conducted within the browser. Case Study: Will New Domain Extensions Provide an SEO Boost?”. link]. link]. link].
What’s in a domain? Establishing your social business brand
APRIL 13, 2012
They can offer a variety of business perspectives and advice on the question of building a social business brand based on a personal name vs. a domain that can grow and expand into a free-standing business that extends beyond the individual, and might someday deliver a lucrative buyout offer that tracks with a business plan exit strategy. Businesses come and go. Confused on what to do?
Optimizing your site information architecture (IA) for Panda
JUNE 6, 2012
In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.
Eight steps to thriving on information overload
Buzz Marketing for Technology
JUNE 27, 2008
« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s About Ross Dawson.
Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links
OCTOBER 18, 2012
Only include one URL per line. If you'd like to disavow an entire domain, you can do that. If you'd like to add any notes to this document explaining why you've disavowed any links or domains, you can do that, too. You know, despite the fact that it was a really high-quality link. mean, most people jump for joy when they naturally acquire inbound links. sup with the lawyers?
Are Images Hurting Your Email Marketing?
NOVEMBER 4, 2014
We know that images enhance our content and help convey a strong message visually. Most email marketers have heard the term “reputation” before and know the difference in Internet Protocol (IP) and domain reputation. Many marketers review sending IP address(es), sending domain(s), and data metrics from an email service provider (ESP) or marketing automation platform (MAP).
Making SEO a Priority During Website Launch Planning
JANUARY 8, 2016
Hopefully this post will help put you in the right direction. Everything not just the SEO piece. I’ve found it helpful at the very beginning of a project to use a large whiteboard, pieces of paper or sticky notes to write down each and every thing that will be required from start to finish of the project and each step in between. Don’t forget microsites or old domains too.
5 Key Steps to Consider When Guest Blogging
MAY 17, 2016
Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective). Moz’s Open Site Explorer (OSE) tool allows us to enter a URL and view its link profile.
Marketers Are Dramatically Underreporting Results from Twitter
Digital B2B Marketing
NOVEMBER 21, 2013
Although t.co has helped, as Twitter becomes more important for marketers, accurate measurement is more important as well. Problems persist for a number of reasons, but these three appear to be the most prevalent in my investigation: Browsers don’t always provide referring URLs. Twitter reporting relies on having accurate and complete referring URL data. Your Turn.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. SEO Tools. SERP Snippet Optimization Tool. What is it? Button Optimizer.
Five Reasons Why Your Email Gets Blocked
AUGUST 14, 2014
Unfortunately, the marketing automation provider or email service provider may not be able to pinpoint the reason either, but reviewing bounce logs will typically help. I often find that the content is more promotion and less informative, which confuses many recipients as to why they signed up for these emails. Not to mention getting blocked from particular networks.
How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
JANUARY 29, 2016
Creating clean URLs without dynamic characters. Whenever someone tried to visit a URL that didn't exist on our website, it redirected them through to our 404 page. The other (bigger) issue was the fact that a lot of these incorrect URLs have come about because people had linked to us incorrectly from other websites. Take this URL, for example: [link]. Yikes. Whoops.
Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
OCTOBER 31, 2014
The following content factors that increased from last year in top ranking URLs: Length of text in characters = 8, 313 and word count = 975. Here are some interesting technical factors and tips on how to create a robust site architecture from the top ten ranking URLs: Average sitespeed is 0.99 seconds and 98% of URLs have a meta description. How has Google changed in 2014?
How to Create Irresistibly Shareable Content
JULY 2, 2015
BuzzSumo lets you analyze what content performs best for certain topics, domains, networks and more. With this tool, you can determine content with the most shares on your website or your competitors to help inspire new ideas, headlines and approaches. This will be especially helpful when determining what style posts are well received by your audience. Enjoy! Optimize for SEO.
Redesigning Your Website? Why You Need to Think About SEO From the Start
SEPTEMBER 4, 2014
flashy exterior doesn’t help much if the actual machine fails to function. If people can’t find your website via search, or if they can’t intuitively navigate through your site’s pages and easily understand what information those pages contain, it doesn’t really matter how beautiful it looks. Number of inbound linking domains. SEO Design
9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
JULY 24, 2014
billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). ” It’s not exactly a normal word or an informational search. Informational Search. What It Is.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts).
You’re doing a terrible job with search and social
JANUARY 13, 2015
There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the W3C mobileOK Checker , I got 0%. Feel free to pop me an email or check out my site if you would like to chat more about it — I’d be happy to help. Want more information about Google’s goals for search? And why?
57 Basic Marketing Analytics Terms Everyone Should Know
FEBRUARY 6, 2015
This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. These are notes on specific parts of a chart in Google Analytics to help you better keep track of certain things that happen in your marketing. For more information on Google Analytics'' Attribution models, see this article. B. Tracking URL.
AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
JUNE 17, 2016
It works by tracking AdWords ad clicks to the landing page with a form via unique tracking parameters that are appended to URLs, called GCLIDs. Existing leads can fill out forms, unqualified people can fill out forms, people can fill out fake information in forms, etc. Another issue is that the GCLID tracking falls apart across multiple domains. What is it good for? Yes or no.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Enter a URL or small list of keywords and get hundreds of suggestions for related search phrases, along with the monthly search volume and level of paid search competition for each term. That’s where keyword research comes in.
7 Factors That Could Be Skewing Direct Traffic In Google Analytics
EMagine B2B Blog
DECEMBER 3, 2014
The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Mobile social media apps like Facebook and Twitter do not pass the referrer information to Analytics, so these visits will be counted as direct traffic. PDFs and other documents do not pass any referrer information. So what?
10 Things to Double-Check Before You Begin Your Next Campaign Analysis
JULY 6, 2015
And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins. I'm not talking about how you analyze your information, but rather how your marketing software gathers the data in the first place. This rule applies to end of the week reporting too.).
B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
EMagine B2B Blog
FEBRUARY 2, 2015
If you were guilty of buying backlinks in the past, you may not, necessarily, be feeling any negative effects on your main domain now. Either option will allow you to see the URLs that are linking to your website, in addition to allowing you the opportunity to pinpoint any links you may want to disassociate your site from. What is the best way to create new content on site?
How B2B Marketers Can Connect Offline and Online Marketing
FEBRUARY 23, 2016
The objective is to help customers discover your online presence, and build relationships with them so that you are f oremost in their thoughts when they are ready to buy. With access to as little information as just customer names, you can simply search for their audience on Twitter and find their handles. recent KoMarketing news article really got me thinking about this.
How to Make Your Blog Posts SEO-Friendly [Checklist]
FEBRUARY 18, 2014
We understand this is a common issue facing inbound marketers -- and we want to help. Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. Search engines also look to your URL to figure out what your post is about. If you have to trim your blog post URL down, make sure you keep the keyword in it.
What to Consider Before Setting up Google Tag Manager
EMagine B2B Blog
APRIL 8, 2015
In addition to creating a list of your tags and your locations, we would recommend that you also make a list of the information that you want to collect via new tags that need to be created. Do you manage multiple domains? User permissions are at the container level, so if you want to limit access to a certain domain then you will need multiple containers. And where?
Have a Merry Website Transition: The Complete SEO Checklist
DECEMBER 12, 2013
So, to help facilitate a smooth and stress-free transition, we’ve put together the following SEO checklist to help web owners better prepare for a new website launch: Pre Site Transition. Knowing this information is key because the 301 redirect implementation process will differ depending on these factors. Out with the old, in with the new! WordPress, Drupal, Sitecore).
20 Tips for More Efficient Google Searches
Buzz Marketing for Technology
JUNE 27, 2008
Its also useful for finding stuff only in certain domains, such as. educational information: ["dumb little man" research *.edu]. The "link:" operator will find pages that link to a specific URL. You can use this not only for a main URL but even to a specific page. Not all links to an URL are listed, however. This can help with outdated or update pages.
7 Critical Tools of the Trade for B2B SEO Competitive Analysis
JULY 10, 2012
Factors B2B search engine marketers should seek to understand about their competition include keyword and content strategy, inbound link information, and social media presence. SEO Objective: Obtain the file information and SEO properties per page of the competitive website. SEO Objective: Obtain key inbound link information of the competitive website. Screaming Frog. Spyfu.
3 SEO Must Do’s for Staffing Firms in 2016
NOVEMBER 12, 2015
In the past, you could optimize some page titles, drop some keywords in your URL, stuff keywords into content, build a few links and BAM. Here are some key components of the user experience that ALL staffing firms need to examine: - Have a job board on your domain. The problem in the staffing industry is that many companies use a job board that is on someone else's domain!
Search Ranking Factors: 2015 and Beyond
OCTOBER 2, 2015
Surveys are a way for industry experts to collaborate, compile information, correlate data, and find patterns when reading the tea leaves. The crowdsourced data survey polled 150 industry leaders, examining over 170 data attributes, 16,521 search queries, and 700,000 unique URLs too ( full methodology can be found here ). Takeaway : Domain-level features still matter. Proof?