Everything Technology Marketing

MARCH 27, 2010

Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers. All of these initiatives fall into the domain of your marketing organization. This capability requires that your marketing organization be able to perform customer analytics.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

APRIL 8, 2010

These buyers and decision makers don’t want to get interrupted by a product promo email or a cold call that likely doesn’t come at the exact time they have a specific problem the caller can help with. This exercise will help you understand how your customers are progressing through the steps of the buying cycle.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision?

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

JUNE 18, 2010

This not only reduces fixed cost and enables pay as you go models; it also helps marketing to get the job done more quickly, without having to rely on the IT department (which in too many companies is becoming a bottleneck instead of a business enabler – which is further accelerating the push towards SaaS).

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100