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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Knowing when employees from specific company domains visit your website is important. When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. And then, nothing.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Knowing when employees from specific company domains visit your website is important. When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. And then, nothing.

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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Google has attacked this trick head-on with the launch of the Panda algorithm. Google recognizes poorly written or duplicated content and penalizes accordingly. Exact match domains.

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Three Keys for Turning Web Traffic into Marketing Leads

Zoominfo

With chat, “you are essentially switching your go-to-marketing strategy from being reactive to proactive,” says Arjun Pillai, VP of growth at ZoomInfo. This is where ZoomInfo WebSights comes into play. The difficulty in segmenting anonymous web visitors into high-value versus low-value traffic.

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New releases for AI-powered marketing technology

Martech

They plan to launch additional plugins for Microsoft Bing and Google Bard. Web.com launched two new features using AI to help small business customers identify and purchase the right domain name and to help them write content for their site. DoubleCloud.

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How to Leverage First- and Third-Party Data in a Cookieless World

Zoominfo

“We’re in the age of the Great Resignation and people’s addresses are constantly changing,” says Hussam AlMukhtar, senior director of strategic and partner marketing at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. “That’s only increasing the rate at which data is decaying.”

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

Features/functionality: ZoomInfo has a portfolio of solutions that combine B2B intelligence and company contact data with engagement software, and dynamic workflows. Engagement: Pump the richest B2B data into your tech stack or take advantage of ZoomInfo’s fully-loaded suite of applications to reach your buyers faster.