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MARCH 15, 2011 [Domain, Google] eCommerce Marketing: Google Shopping vs Google Organic Search
Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. Factors contributing to rank in Google Organic: Submission of sitemap to Google Webmaster Tools.
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JUNE 18, 2012 [Domain, Google] A Simple Guide for Setting Up Your First Google AdWords Campaign
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Creating a Google AdWords Campaign.
MAY 21, 2013 | HUBSPOT
[Domain, Google] Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
APRIL 27, 2013 | HUBSPOT
[Domain, Google] How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]
DECEMBER 28, 2012 | HUBSPOT
[Domain, Google] How to Optimize Your Landing Pages for Long-Term Lead Generation
JUNE 18, 2012 | HUBSPOT
[Domain, Google] A Simple Guide for Setting Up Your First Google AdWords Campaign
JANUARY 18, 2012 | HUBSPOT
[Domain, Google] How to Overcome the 7 Most Crippling Blogging Challenges
JANUARY 6, 2012 | HUBSPOT
[Domain, Google] How You (and Rick Santorum) Can Fix a Damaged Search Reputation
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APRIL 27, 2013 [Domain, Google] How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]
You can do this with any keyword research tool -- we use HubSpot''s Keyword Tool to do this, but if you''re not a HubSpot customer, you can use your own tool. We''ll show you how to do it in this post using Google''s AdWords Keyword Tool, since everyone has access to it. 1) Go to the Google AdWords Keyword Tool. And how can you do it? One way is through keyword research!
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DECEMBER 12, 2011 [Domain, Google] 40 Essential SEO Terms Marketers Should Know [Glossary]
Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Read a marketer's guide to understanding Google Panda here.
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JANUARY 21, 2011 [Domain, Google] 6 Steps to Fight Content Theft
It got picked up by a couple of industry insiders and retweeted, and it was seriously starting to pull its weight for that core long tail keyword phrase. Google HATES spam, and certainly hates when someone outright steals content without attribution. However, if other domains show up in addition to yours, move on to the next step. Connect with HubSpot
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MARCH 14, 2011 [Domain, Google] 5 Ways You Might Be Failing at Local Marketing
Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Long-tail keywords are specific phrases describing your business, such as “bakery Cambridge MA” or “spa deals in Boston.” Haven’t Listed Your Business with Google Places. Connect with HubSpot
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HUBSPOT | FRIDAY, JANUARY 6, 2012 [Domain, Google] How You (and Rick Santorum) Can Fix a Damaged Search Reputation
Some of you have likely heard about Republican presidential candidate Rick Santorum's Google problem. If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. Rick Santorum has a whole campaign team at his disposal to fix his Google problem, not to mention spots on Mashable and Search Engine Land in the past 48 hours that address his issue specifically. Google Alerts and Google's tool Me on the Web are tools that alert you to mentions of your brand. Target Long- and Short-Tail Keyword Phrases. MORE >>
HUBSPOT | MONDAY, OCTOBER 11, 2010 [Domain, Google] Answered: 10 Questions About Website Redesign
At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Make sure your blog posts are well optimized around specific long-tail keywords so that they become the ultimate sources around certain topics. Go to WebsiteGrader.com and submit your domain name as well as that for one of your competitors. Connect with HubSpot Website redesign can be lethal or liberating for your business. Know what you are getting into before you sign the contract. bookmarks. MORE >>
HUBSPOT | TUESDAY, MAY 21, 2013 [Domain, Google] Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Google Alerts , Topsy , and HubSpot Social Inbox : Whichever tool you prefer, you can set up alerts to ping you when someone mentions your content online. Keep in mind that you''ll need to use a combination to stay on top of your content across the web: While Google Alerts used to be the be-all-end-all for marketers looking to monitor their brand or content online, it''s recently been returning fewer and fewer results. For visual content, use Google’s image search. Then the anger sets in. MORE >>
HUBSPOT | FRIDAY, DECEMBER 28, 2012 [Domain, Google] How to Optimize Your Landing Pages for Long-Term Lead Generation
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. The Long Term Impact of SEO on Lead Generation. MORE >>
HUBSPOT | TUESDAY, JUNE 15, 2010 [Domain, Google] Glossary: 24 SEO Terms Marketers Should Know
Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. Long tail keyword - An uncommon or rarely used keyword. Small businesses should consider targeting long tail keywords. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. Google AdWords is the classic example of this. Connect with HubSpot These definitions are modified to have more of an SEO focus. MORE >>
- [Domain, Google] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 HUBSPOT | TUESDAY, OCTOBER 18, 2011
- [Domain, Google] How to Overcome the 7 Most Crippling Blogging Challenges HUBSPOT | WEDNESDAY, JANUARY 18, 2012
- [Domain, Google] How to Create a Successful Business Blog in Minutes HUBSPOT | MONDAY, AUGUST 2, 2010
- [Domain, Google] Best of 2008 - SEO Tools, Part 1 WEBMARKETCENTRAL | MONDAY, JANUARY 26, 2009
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