How to Validate Your Blog Post Topics: A 3-Step Process
NOVEMBER 29, 2016
Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. An increased number of long-tail keyword variations that are regularly searched within a topic. The result? Jackpot.
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
Moz Open Site Explorer is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts. And no matter what size budget you may have. Woohoo.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Creating a Google AdWords Campaign.
How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]
APRIL 27, 2013
You can do this with any keyword research tool -- we use HubSpot''s Keyword Tool to do this, but if you''re not a HubSpot customer, you can use your own tool. We''ll show you how to do it in this post using Google''s AdWords Keyword Tool, since everyone has access to it. 1) Go to the Google AdWords Keyword Tool. And how can you do it? One way is through keyword research!
How to Make Your Blog Posts SEO-Friendly [Checklist]
FEBRUARY 18, 2014
Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google''s copious algorithm updates. Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. Any SEO power you gain from these links will be centralized, helping Google as well as your SEO ranking.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Email.
Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
MAY 21, 2013
How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Google Alerts , Topsy , and HubSpot Social Inbox : Whichever tool you prefer, you can set up alerts to ping you when someone mentions your content online. For visual content, use Google’s image search. Set up Google Search Authorship to claim your content as yours. Then the anger sets in.
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. What about three years later?
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Read a marketer's guide to understanding Google Panda here.
6 Steps to Fight Content Theft
JANUARY 21, 2011
It got picked up by a couple of industry insiders and retweeted, and it was seriously starting to pull its weight for that core long tail keyword phrase. Google HATES spam, and certainly hates when someone outright steals content without attribution. However, if other domains show up in addition to yours, move on to the next step. Connect with HubSpot
How to Overcome the 7 Most Crippling Blogging Challenges
JANUARY 18, 2012
It would be a bad idea for us to publish our blog on a different domain, like hubspotblog.com, because our website would not reap any SEO credit. This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers. Connect with HubSpot But, but, but.
eCommerce Marketing: Google Shopping vs Google Organic Search
MARCH 15, 2011
Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. Factors contributing to rank in Google Organic: Submission of sitemap to Google Webmaster Tools.
How You (and Rick Santorum) Can Fix a Damaged Search Reputation
JANUARY 6, 2012
Some of you have likely heard about Republican presidential candidate Rick Santorum's Google problem. If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. Google Alerts and Google's tool Me on the Web are tools that alert you to mentions of your brand. Target Long- and Short-Tail Keyword Phrases.
5 Ways You Might Be Failing at Local Marketing
MARCH 14, 2011
Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Long-tail keywords are specific phrases describing your business, such as “bakery Cambridge MA” or “spa deals in Boston.” Haven’t Listed Your Business with Google Places. Connect with HubSpot
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ).
Glossary: 24 SEO Terms Marketers Should Know
JUNE 15, 2010
Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. Long tail keyword - An uncommon or rarely used keyword. Small businesses should consider targeting long tail keywords. Connect with HubSpot
How to Create a Successful Business Blog in Minutes
AUGUST 2, 2010
Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. 10 minutes later in Boston's South End, Raul had a blog up, instructions for how to set up a blog on his own domain, and a first test blog post. Imagine that.
Best of 2008 - SEO Tools, Part 1
JANUARY 26, 2009
Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot. Simply type in any URL and (optionally) a couple of competitors, and this tool provides a very useful and detailed report on the SEO quality of the site, including metadata, domain information, Google Pagerank, social bookmarks, and an overall score.
Answered: 10 Questions About Website Redesign
OCTOBER 11, 2010
At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Make sure your blog posts are well optimized around specific long-tail keywords so that they become the ultimate sources around certain topics. Connect with HubSpot Where should your blog live? bookmarks.