KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. Why is this so important?

Features 165

Features Google B2B Marketing Top of Funnel 165

Contently

MARCH 14, 2023

Find the Sweet Spot Between Content and Context Google and other search engines reward original content. How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Spiralytics

AUGUST 31, 2023

Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. However, finding these keywords can be a challenging task for many website owners and digital marketers. What are low-competition keywords?

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). can help the search engine think of your brand as trustworthy. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

seo.co

FEBRUARY 10, 2020

In other words, increasing your rank by one can more than double your organic traffic for that keyword ranking. SEO is a long-term strategy, and a competitive one; it takes time to develop the authority necessary to reach rank one, and even more time to usurp your top competitors, who are already sitting at rank one. The Variables.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. So why not turn your attention to zero search volume keywords?

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

ClickZ

JULY 16, 2021

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic. Content created in partnership with Semrush.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Brightedge

FEBRUARY 15, 2022

Google is the largest search engine globally, with a market share of nearly 90%. In many countries optimizing for Google alone will allow you to reach your prospective clients. For example, sites wanting to have visibility in Baidu should ideally be created with a Chinese domain and hosted on a Chinese server.

Practices 141

Practices SEO Best Practices Domain 141

Martech

NOVEMBER 16, 2022

Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term. A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities. These solutions have a fraction of the crawl Google has.

Link Building 111

Link Building Internet Marketing Ad Building Planning 111

Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. This insight comes from my company’s experience in ranking for 16,200 words on Google. The content is not only keyword optimized. Find the most profitable keywords for your brand.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

seo.co

MARCH 14, 2022

This type of interaction has been predicted for years but it is finally here with Google Home and Amazon Echo devices becoming increasingly popular. Google Home, Apple’s Siri, and Amazon Echo devices are all voice search enabled. Prioritize Long-Tail Keywords. How Does Voice Search Work?

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

seo.co

FEBRUARY 9, 2022

Established brands have a tendency to outrank newer pages and sites on Google. Older pages have been crawled more by Google. Older pages have more user data associated with them (users have interacted with them and Google better knows how users like or don’t like them). Google Rankings Data. Types of Content.

Google 98

Google Long Tail Marketing SEO Keywords 98

ClearVoice

SEPTEMBER 29, 2022

How often do you dig beyond the first Google results page to find answers? That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. Target attainable keywords.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

ClearVoice

JUNE 21, 2022

Savvy writers use this opportunity to expand their services and help their clients meet search goals. Some may need long-tail content, while others thrive on short-tail. Remember, SEO takes a long time and there are no quick wins. Don’t just focus on the keywords. How to Write an SEO Content Brief.

SEO 111

SEO FAQ Content Work Management 111

Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

seo.co

FEBRUARY 24, 2022

What makes this site better than [Any XYZ Fortune 500 brand] that already ranks for similar keywords? While we were able to acquire an existing domain in the digital marketing space, we still have competitors who are digital marketers themselves. I always like to use Amazon as the perfect example of targeting the long tail.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

BOP Design

NOVEMBER 3, 2021

Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Recently, we shared how to choose keywords with buying intent , which is critical if your purpose is to generate leads. 3. Do keyword volume/difficulty analysis.

Keywords 111

Keywords SEO Process Marketing & Strategy 111

seo.co

OCTOBER 25, 2023

Law firm SEO determines how well your website ranks on search engines like Google. And since people go to Google for everything these days, you can’t afford to ignore it. Make (& optimize) your Google My Business (GMB) page SEO for bankruptcy law firms starts with creating a Google My Business (GMB) account.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Conductor

MARCH 29, 2022

consumers tried different websites or brands during the pandemic, and most of them expect to keep using them long after the pandemic. For this analysis, we analyzed 16 eCommerce domains within Google Analytics. The trend towards informational content is occurring across many other short-tail searches in Conductor’s index.

eCommerce 115

eCommerce Paid Content Features Trends 115

seo.co

JULY 11, 2022

As a family law attorney, your focus is on helping protect people’s rights when it comes to family issues like marital disagreements, divorce, child custody, separation of assets, abuse, and neglect. These algorithms evaluate keywords and then reward the websites that offer the most relevance by positioning them first in the rankings.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

SmartBug Media

JULY 6, 2021

Content reoptimization allows you to breathe new life in your content, which will help improve your ability to drive organic traffic and conversions. Content reoptimization is a powerful tactic to use to push your content ranking from Google pages 2-3 to page one. Keyword/Topic Difficulty. Organic Rankings.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. Read on to find out what it is and how it can help you. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? That’s priceless.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

accelerate agency

MAY 17, 2022

Effective content marketing helps establish your brand as an authority in your field. It helps to build trust with those who consume your content and who may then become customers. High-quality content will help meet real user intent and so please Google. The platform’s Interests reports are most helpful in this regard.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

Effective content marketing helps establish your brand as an authority in your field. It helps to build trust with those who consume your content and who may then become customers. High-quality content will help meet real user intent and so please Google. The platform’s Interests reports are most helpful in this regard.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

DAGMAR Marketing

APRIL 15, 2022

In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. It helps build customer trust, improves the user experience, and it can ultimately boost your search engine ranking. SEO Keywords. What is SEO? Why is SEO important?

Statistics 94

Statistics SEO POS Lead Scoring 94

Pearl Digital Marketing

OCTOBER 20, 2019

While this may sound simple enough, there are several tips you should follow to ensure you’re employing Google images search SEO effectively. #1: The text of your content will influence how Google interprets the relevance of the image. #2: Google will use that surrounding text to determine what the image refers to.

SEO 59

SEO Google Tips Long Tail Marketing 59

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Step 1: Back to basics with keyword research. Why competitive analysis?

Analysis 87

Analysis SERP SEO Domain 87

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

seo.co

FEBRUARY 15, 2021

It helps display your website to searchers from different countries, even if they speak other languages. Google (and even competing sites) run different algorithms with less complexity in foreign jurisdictions, so ranking factors aren’t as extensive and site vesting is often not as long. Buyer Intent Keyword Research.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

seo.co

JULY 28, 2020

Not only is it capable of helping your business achieve better results in a wide variety of areas, it’s also relatively inexpensive , and it’s scalable—so you can use it no matter what stage of growth you’re in. Source: Google. Increasing your organic traffic will increase your total revenue (and help you achieve your other goals).

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. The first page of Google search results gets 90% of the traffic. Audience Analysis.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic. This is where dedicated SEO tools can help.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100