The Point

DECEMBER 5, 2023

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? For example, our agency runs on a Google Workspace account but the domain is unique to us.) Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

NOVEMBER 25, 2013

But in practice this is a much more severe issue for B2C marketers, for whom a reputation problem with one ISP, say a Yahoo or Google, can have enormous implications for deliverability. The bigger question is: as a B2B marketer, and more specifically, a B2B email marketer, is any of this really critical to your day-to-day campaigns?

Deliverability 100

Deliverability CAN-SPAM Lead Scoring Lead Ranking 100

The Point

MARCH 16, 2010

In Google, negative keywords can be deployed at the both the campaign and ad group level. public domain. For more tips on how to improve the success of your PPC campaign, download a copy of our free white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google™ Campaign Isn’t Working and What to Do About It. ”. employment.

PPC 100

PPC Keywords Campaigns SEM 100