Paul Gillin

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B2B Blogging Excellence

Paul Gillin

It was 2005, and blogs were widely perceived to be the domain of teenage diarists and scandal-mongers. Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page. And as we know, Google loves blogs. Their reticence was understandable. Why would anyone want to get mixed up with that?

BtoB 50
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The Other Social Network

Paul Gillin

You can subscribe to questions in your domain using an RSS reader, which ensures that you will never miss one that matters to you. Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love. This is a good way to make your groups more visible.

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How to Promote an Event with Social Media

Paul Gillin

Use a page under your own domain and use EventBrite (or similar services) for registrations. Google Documents supports simple forms at no charge. If there are several events in the series, creating unique landing page for each. EventBrite is a great service, but I recommend against using it as your event landing page.