Industrial Marketing Today

article thumbnail

Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

These are links that originate from another site and point to a page on your domain. They are not only great for increasing the number of pages indexed by Google but also help you target a larger number of keywords, especially long tail keywords. See my post, 10 New Google Algorithm Changes Announced ). What are internal links?

SEO 60
article thumbnail

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. In the later stages, supplier Web sites and catalogs are the most important information sources.

article thumbnail

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

NOTE: I also add my blog’s domain name to end of all titles because it contains a key phrase. Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking. Here less is better.