Customer Experience Matrix

JULY 3, 2017

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. Different companies can coexist as the dominant networks for different people.

Work Management 68

Work Management Personalization Effectiveness Marketing Management 68

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. continuously updated) as well as static.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

JUNE 2, 2009

It can also search other Web sites for email addresses containing the targeted domain. Other products include Eclipse, which scans online directories that require user log-in, and Diver, which scans the results of a Google search one page at a time.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 16, 2009

Results can be categorized and filtered based on author popularity (a 0-10 score based on audience), author demographics (age and gender, where known), domains, sources, and keywords. There's even a Google Maps mash-up to show author locations. Users can dig into these reports to view the underlying articles.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 3, 2008

These are nicely implemented with refinements including: - integrated site search, including the ability to use visitor queries as part of their behavior profiles (something I haven’t seen in other demand generation products) - different scoring rules for customers in different segments (other systems could achieve this but not so directly) - auto-response (..)

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

DECEMBER 19, 2016

We can expect the world to divide itself into tribes of consumers who rely on companies like Amazon, Apple, Google, or Facebook and who ultimately end up making similar purchases to everyone else in their tribe. But I do own the domain if you'd like to buy it. So consumers’ only real choices will be which systems to trust.

Work Management 120

Work Management Marketing Management Guerilla Marketing Tips 120