SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display
QuanticMind
OCTOBER 24, 2017
Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. It has also been added to Display and YouTube. It should be noted that video ads on GDN are typically 10% cost of YouTube. Using cross-channel metrics to measure store visits and sales.
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