Everything Technology Marketing

JUNE 18, 2010

What is the barrier where the required level of domain expertise and coordination cost are outweighing the incremental savings and flexibility benefits? Is the future for the majority of marketing professionals a freelance model of working for dozens of clients at the same time? Is the classic marketing department dead?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

MARCH 27, 2010

All of these initiatives fall into the domain of your marketing organization. With this information your organization can develop a targeted retention strategy, cross-selling and/or up-selling programs, and leverage the desired communication channels in order to improve the lifetime value of customers.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

APRIL 8, 2010

This approach requires much greater domain, industry and business expertise on the vendor side, to really understand the customer, which in turn requires more targeted segmentation, more intelligent messaging, better sales tools, etc. It also means using new ways to reach the buyer, including social networks.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

If not earlier, by now you will likely have a panic moment, realizing that you would need to employ dozens of domain experts and writers to create all the content assets you have identified. Time to take a step back and think about smart strategies to re-purpose and leverage existing content.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100