Digital B2B Marketing

MAY 28, 2013

Have you ever created a microsite with its own catchy domain name? All of the inferred preferences you picked up about a visitor, from content formats to industry, is lost when someone crosses domains. The solution is easy: centralize all of your marketing activity on your primary site domain. Subdomains will still work (i.e.

Microsite 100

Microsite B2B Marketing Domain B2B 100

Digital B2B Marketing

AUGUST 27, 2013

Age was determined using a variety of factors for pages that were not dated, including the content of the page itself, for instance pages referring to the beta launch of Google+ would have been labeled old, and the age of the domain for home pages or product pages.

Content Marketing 100

Content Marketing Content Inbound Marketing Search Marketing 100

Digital B2B Marketing

NOVEMBER 21, 2013

However, with a custom filter you can capture and store the referring domain for later reporting. If you use Google Analytics, you can’t see the referring URL if tracking codes have been added to a URL. Below is a screenshot of the custom Google Analytics filter I am using to capture this information.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

FEBRUARY 23, 2012

Finding Tweets using Twitter Search For a small site or blog, the better solution is to search for your domain using Twitter Search. It really is that easy, but it requires searching for each page, one at a time. This will show all shares of your content on Twitter, across all of your pages.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

DECEMBER 3, 2013

Driving Traffic To A Different Domain. When you drive traffic to a different domain you are giving up the advantage of any brand recognition you have built with your audience. Multiple domains introduce a host of experience and technical issues as well, particularly as more browsers reject third-party cookies by default.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

JULY 19, 2012

For a quick analysis, look at the domain’s page rank and the number of inbound linking domains when considering smaller sites. Use SEO Analysis Information normally considered in an SEO analysis can also be useful for evaluating publishers. Established media properties generally have a Google Page Rank of 6 or higher.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

MARCH 13, 2012

Here are a few things to note when searching for your pins on Pinterest: Pinterest ignores the leading www in a domain name. Subdomains are tracked separately from core domains. For example, you can see all pins from IBM.com at [link]. To see subdomains, you need a separate search.

Traffic 100

Traffic Marketing Analytics Tools Domain Content 100