Remove work

WriteSpark

article thumbnail

Is It "Use It or Lose It" Time For Your Marketing Budget?

WriteSpark

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

article thumbnail

Is It "Use It or Lose It" Time For Your Marketing Budget?

WriteSpark

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Justifying the Cost of a Professional Copy Writer

WriteSpark

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. subject matter experts) who might be tapped to work on this project.

Cost 120
article thumbnail

Justifying the Cost of a Professional Copy Writer

WriteSpark

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. subject matter experts) who might be tapped to work on this project.

Cost 120
article thumbnail

Top 10 Ways To Be a Good SME

WriteSpark

As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). Don't use the writing process as a political tactic or as a substitute for the thinking and discussion that needs to happen offline for the document's topic, or worse, the product itself. What qualities, skills, actions, etc.

SME 120
article thumbnail

How to Tell When You Have a Good Freelance Copywriter

WriteSpark

Quality of the work. Here's an easy way to evaluate: how much rewriting of the writer's work is necessary, especially after the second draft? Most experienced copywriters with basic skills can produce a document that is adequate for its purpose and audience. Consider the factors below. The "gets it" factor. The "gets it" factor.

article thumbnail

How a Freelance Writer Can Help Solve Marcom Project Issues

WriteSpark

As a marketing communications manager, you probably spend much of your workday trying to resolve common issues that arise in your projects such as: Endless debates over the project plan or document outline. For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines.