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ChatGPT: A marketer’s guide

Martech

ChatGPT computes the next most probable set of letters or words when given an initial starting phrase or “prompt.” ” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. Writing point-of-view papers.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently

If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date. Its analysis focuses on political affiliations, biased word choices, and sourcing.

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Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

Moz

Well, if you think about a document, any kind of piece of content that we produce, the intention is that we're going to be answering the questions that our customers want answered. So the concept of information density would be the number of facts that can be extracted from a document versus the total number of words.

Content 69
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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Contrary to what you might think, a 5,000-word article that covers 30 different angles on a given topic isn’t automatically considered high-quality. People don’t agree on exactly how long articles should be, but there’s no debate about the fact that long content in the 1,500+ word range tends to rank higher than short content.

SEO 111
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Effective SEO Writing: 5 Steps

Brightedge

The term is pulled from Google’s search quality rater guidelines , the in-depth documentation used by manual website reviewers. Navigational - Keywords like “Wikipedia” and “Bing” from users that want to visit a specific website have navigational intent. So why is EAT important?

SEO 64
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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. These items include: Level of comprehensiveness/word count. The top reasons?

SEO 149
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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

Take into consideration other popular sources like Wikipedia. an Excel document to help sort through the clutter. The Word Cloud feature can help offer clients a visual overview of the major themes that SEOs plan to focus on, which is oftentimes much easier to digest than an extensive Excel file.